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salesforce will start integration cloud with mulesoft acquisition


data integration has always ranked high among the most persistent it system problem areas, no matter what the use case. it's just really is hard to do, and even if you do it well, unexpected problems always seem to pop up.salesforce apparently has had enough of that and has come up with a clever solution for its customers: starting up its own integration cloud. it put this plan into action by acquiring mulesoft on march 20 for a total estimated enterprise value of $6.5 billion.eweek was asking around as to whether there was a collective cheer heard around the it world by network and storage administrators. there might have been one.it was only a matter of time for san francisco-based mulesoft, a pioneer in the infrastructure-as-a-service space, to be acquired. the 12-year-old company provi






salesforce is buying mulesoft at enterprise value of $6.5 billion – techcrunch


salesforce announced today that it intends to buy mulesoft in a deal valued at a whopping $6.5 billion. that’s not necessarily the selling price, but the amount the company has been valued at based on stocks, bonds and cash on hand. the exact price was not available yet, but the company did indicate it was paying $44.89 per share for mulesoft, a price that represents a 36 percent premium over yesterday’s closing price, according to salesforce .what’s more, the deal values each mulesoft share at $36 in cash and 0.0711 shares of salesforce common stock.rumors began swirling this morning after a story broke by reuters that the crm giant was interested in mulesoft, which launched in 2006 and went public almost exactly a year ago. with 1,200 customers, it gives salesforce a mature company to ad






salesforce agrees to buy mulesoft in $6.5 billion deal


salesforce announced an agreement on tuesday to buy enterprise software company mulesoft in a merger that would value mulesoft at $6.5 billion.        






dropbox announces deeper integration with salesforce ahead of ipo


dropbox is not messing around. two weeks ago it announced its ipo. just last week it announced a big partnership with google and today comes news that it is integrating more deeply with salesforce.dropbox and salesforce have danced a bit in the past as cloud companies tend to do, but today’s announcement is a bit broader. it involves having dropbox folders embedded in salesforce commerce cloud and marketing cloud giving them a kind of light-weight digital asset management solution.for example, a company’s creative agency could create photos and other assets for a marketing campaign and store them in salesforce’s marketing cloud. the folder is fully integrated so that if the agency changes one of the assets, which isn’t unusual, and updates their dropbox folder, the integrated folder in sal






salesforce's einstein: one smart way to upsell ai


salesforce has built in its einstein artificial intelligence platform and the upshot is that the move appears to be a smart way to grow organically and hit its revenue growth targets.special feature how to implement ai and machine learning the next wave of it innovation will be powered by artificial intelligence and machine learning. we look at the ways companies can take advantage of it and how to get started.the company hosted a strategy powwow for the fiscal year ahead, rolled out its spring '17 release, which integrated einstein integration through its platform. sales cloud, service cloud, marketing cloud, commerce cloud, analytics cloud and community cloud will all get einstein integration and add-on features. meanwhile, salesforce and ibm announced a partnership that will integrate e






salesforce and google are the latest pals in the cloud


salesforce and google inked a deal today that could provide easier integration between salesforce tools and google’s g suite and google analytics. it also named google as a preferred cloud provider for its core services as part of its international infrastructure expansion.the preferred provider part might sound familiar because in may, 2016, salesforce signed a similar deal with aws with salesforce naming aws… wait for it… yes, a preferred cloud provider, one which also had an eye on international infrastructure expansion.i suppose there’s nothing to prevent salesforce from having two international preferred providers, and aws remains a salesforce partner,  but it could leave them feeling a bit on the outside looking in today. microsoft might be feeling it, as well, because part of the de






google, salesforce announce strategic cloud crm partnership


google will integrate its g suite office productivity software tools and google analytics 360 technology with saleforce's core customer relationship management platform under an expanded agreement between the two companies.the integration will allow organizations to use google's gmail, sheets, drive and other g suite tools to view and interact with crm data from across the salesforce sales cloud. they will also be able to connect and run analytics on sales, marketing and advertising data from salesforce's marketing and sales cloud using google analytics, the two companies stated in separate announcements nov. 6."this integration delivers complete consumer analytics to drive smarter engagement—from awareness all the way through to conversion and retention," salesforce executive vice preside






salesforce is reportedly in talks to acquire mulesoft and the stock is going nut


after previously investing in mulesoft, it looks like salesforce may finish off the deal and is in advanced talks to acquire the data management software provider altogether, according to a report from reuters this morning.mulesoft works with companies to bring together different sources of data like varying apis. that’s important for companies that have data coming in from all over the place, whether that’s online applications or actual devices, and the company says it has netflix and spotify as customers. it would also give salesforce another piece of the lock-in puzzle for enterprises that need to increasingly manage larger and larger pools of data as they look to start pumping out machine learning tools that can act on all that data.as usual, these talks could fall apart — we saw this






salesforce's einstein: one smart way to upsell ai


getty images/istockphoto salesforce has built in its einstein artificial intelligence platform and the upshot is that the move appears to be a smart way to grow organically and hit its revenue growth targets.special feature how to implement ai and machine learning the next wave of it innovation will be powered by artificial intelligence and machine learning. we look at the ways companies can take advantage of it and how to get started.the company hosted a strategy meeting for the fiscal year ahead and rolled out its spring 2017 release, which integrated einstein across its platform. sales cloud, service cloud, marketing cloud, commerce cloud, analytics cloud, and community cloud will all get einstein integration and add-on features. meanwhile, salesforce and ibm announced a partnership tha






salesforce commerce cloud gets ai updates, android pay integration


salesforce is rolling out updates to its commerce cloud einstein platform aimed at boosting its ai-powered personalization capabilities. the new features include updates to order management tools and mobile site reference architecture, as well as an integration with google's android pay. cyberwar and the future of cybersecurityhere's a rundown of the updates:einstein predictive sort uses a machine learning algorithm built from order history and web behavior to personalize the product layout that appears in search and category pages on e-commerce sites. order management algorithms that help retailers connect customer demand with inventory supply in the most cost-effective way possible. salesforce says this is particularly useful in scenarios such as buy online/pickup in-store and ship from






salesforce commerce cloud gets ai updates, android pay integration


salesforce is rolling out updates to its commerce cloud einstein platform aimed at boosting its ai-powered personalization capabilities. the new features include updates to order management tools and mobile site reference architecture, as well as an integration with google's android pay. cloud tv cloud migration: dipping in a toe before diving all in the colorado center for personalized medicine rebuilt its data warehouse on the google cloud platform, taking advantage of pay-as-you-go pricing to make sure it was the right move.here's a rundown of the updates:einstein predictive sort uses a machine learning algorithm built from order history and web behavior to personalize the product layout that appears in search and category pages on e-commerce sites. order management algorithms that help






salesforce commerce cloud gets ai updates, android pay integration


salesforce is rolling out updates to its commerce cloud einstein platform aimed at boosting its ai-powered personalization capabilities. the new features include updates to order management tools and mobile site reference architecture, as well as an integration with google's android pay. cloud tv cloud migration: dipping in a toe before diving all in the colorado center for personalized medicine rebuilt its data warehouse on the google cloud platform, taking advantage of pay-as-you-go pricing to make sure it was the right move.here's a rundown of the updates:einstein predictive sort uses a machine learning algorithm built from order history and web behavior to personalize the product layout that appears in search and category pages on e-commerce sites. order management algorithms that help






salesforce, united way enable employee giving in philanthropy cloud


when a successful it trend takes root—cloud services, social networks and iot are three examples—leaders in the sector inevitably expand their successful-in-the-trend products to get more specialized.salesforce.com, which next year celebrates its 20th  birthday, has been a leader in following this pattern. starting as a relatively simple customer-relationship management app in 1999, salesforce has morphed into a wide array of different services, including force.com (development platform), heroku (platform building), commerce cloud, marketing cloud, sales cloud and a list of others.at the same time, salesforce also always been been genuinely caring about its community; this is a longtime preference from the founder in the ceo chair, marc benioff. so it follows that the company would eventua






salesforce will acquire enterprise e-commerce software startup cloudcraze


salesforce is set to buy cloudcraze, an enterprise e-commerce solution built on its cloud-based customer relationship management platform. based in chicago, cloudcraze announced on its site that it’s signed a definitive agreement to be acquired by salesforce. the deal’s financial details were not disclosed.according to crunchbase, cloudcraze received $30.6 million in funding, including a $20 million round in 2017 that included participation from salesforce ventures (the company’s strategic investment arm) and insight venture partners.in cloudcraze’s announcement, its president and chief customer officer ray grady wrote “the b2b commerce industry is expected to grow from $889 billion today to $1.2 trillion by 2012, and capturing this opportunity has never been more important for businesses.






ibm, salesforce announce ai partnership


ibm's watson is about to get cozy with salesforce's einstein. the two tech giants announced a partnership monday that will give salesforce customers direct access to structured and unstructured data from watson's artificial intelligence platform. in another component of the deal, ibm will begin using the salesforce service cloud internally. what's hot on zdnetat first glance the partnership comes off as a duet of ai marketing names, but there are some technical integrations that will create a significant link between the watson and einstein platforms. more specifically, apis from ibm watson will integrate into salesforce and be used to combine data from the two ai platforms. "for example, a wealth advisor will be able to unify client data, such as individual investments and risk profiles,






can watson help salesforce make email sends smarter?


ibm ceo ginny rometty (right) and salesforce ceo marc benioff (left). image: ibm/jon simon on monday, ibm and salesforce announced a new partnership that will allow salesforce customers to use ibm watson along with salesforce einstein to generate deeper insights from their crm data. the partnership, announced via a press release, will see watson access brought into the salesforce intelligent customer success platform. watson and einstein will be looking at both structured and unstructured data from industries like weather, healthcare, finance, and retail, the release said. additionally, the ibm application integration suite for salesforce will let customers utilize on-premises and cloud data in specific applications. "for example, a wealth advisor will be able to unify client data, such as






google and salesforce ink cloud, apps deal


google cloud has picked up a marquee customer, salesforce.com inc., as the alphabet inc. unit tries to keep pace with amazon.com inc. and microsoft corp. in the increasingly competitive business of providing web-based, on-demand computing services. the deal, slated to be announced monday at the start of salesforce’s dreamforce customer conference in san francisco, comes a year and a half after the cloud-based business software vendor said it would move some computing operations to data centers run by the market leader, amazon...






google and salesforce ink cloud, apps deal


google cloud has picked up a marquee customer, salesforce.com inc., as the alphabet inc. unit tries to keep pace with amazon.com inc. and microsoft corp. in the increasingly competitive business of providing web-based, on-demand computing services. the deal, announced monday at the start of salesforce’s dreamforce customer conference in san francisco, comes a year and a half after the cloud-based business software vendor said it would move some computing operations to data centers run by the market leader, amazon web services....






ibm, salesforce announce ai partnership


ibm's watson is about to get cozy with salesforce's einstein. the two tech giants announced a partnership monday that will give salesforce customers direct access to structured and unstructured data from watson's artificial intelligence platform. additionally, ibm will begin using the salesforce service cloud internally. what's hot on zdnetmore specifically, apis from ibm watson will integrate into salesforce and be used to combine data from the two ai platforms. "for example, a wealth advisor will be able to unify client data, such as individual investments and risk profiles, with financial trends and public macroeconomic information from application integration suite right within salesforce to make smarter decisions for her customers," salesforce said in a press release.furthermore, ibm'






mulesoft prices ipo above expected range at $17 per share


enterprise software company mulesoft will go public tomorrow and just priced their ipo at $17 – slightly above the proposed $14-16 range.the company will start trading on the new york stock exchange tomorrow, under the symbol “mule”. founded in 2006, mulesoft is an integration platform that helps help businesses use apis to connect different types of software and services.the offering will pocket the company about $221m in new funding, as mulesoft is issuing 13,000,000 shares of common stock as part of the offering. this gives the company a total valuation of around $2.14b, which is well above the valuation of $1.5b it last raised at privately.if the last few weeks are any indicator of recent ipo success, mulesoft should do pretty well tomorrow.snapchat parent company snap inc. went public






salesforce platform to be delivered out of aws' australian datacentres


salesforce announced on tuesday that its intelligent customer success platform will be available from australian datacentres, initially out of sydney.at the salesforce world tour in sydney, the crm giant said it will leverage amazon web services (aws) to deliver its sales cloud, service cloud, app cloud, community cloud, and analytics cloud to local customers, with general availability slated for the second half of 2017.latest australian newsin 2011, salesforce's marc benioff said it was a matter of "when, not if" it would build a local datacentre. in the ensuing years, the closest datacentres for salesforce's customers in australia and new zealand were based in japan and other regions in asia. amazon, dell, hp, and microsoft have since outpaced salesforce in establishing local infrastruct






salesforce steps up developer efforts for einstein


salesforce is stepping up its efforts to recruit its more than 4 million developers to create applications for its einstein artificial intelligence platform.at its trailheadx developer conference, salesforce will outline four new application programming interfaces for einstein. salesforce launched einstein earlier this year and has steadily rolled out efforts to broaden the platform. the overall goal for salesforce is to democratize artificial intelligence for line of business execs as well as data scientists. salesforce sees einstein as a technology that can run in the background to make its various clouds more predictive. idc has predicted that by 2020 about 80 percent of apps will have some ai embedded. by using data across its platform and common interactions between enterprises and th






salesforce steps up developer efforts for einstein


salesforce is stepping up its efforts to recruit its more than 4 million developers to create applications for its einstein artificial intelligence platform.at its trailhead dx developer conference, salesforce will outline four new application programming interfaces for einstein. salesforce launched einstein earlier this year and has steadily rolled out efforts to broaden the platform. the overall goal for salesforce is to democratize artificial intelligence for line of business execs as well as data scientists. salesforce sees einstein as a technology that can run in the background to make its various clouds more predictive. idc has predicted that by 2020 about 80 percent of apps will have some ai embedded. by using data across its platform and common interactions between enterprises and






augmenting the salesforce crm ecosystem is a growing business


san francisco—salesforce.com expects more than 170,000 people to take part in its annual dreamforce conference here nov. 6-9. many of those attendees came to look over or show off the applications they have developed for their companies that extend the salesforce customer relationship management ecosystem.one reason why the salesforce crm platform has grown so rapidly is because the company built the platform to be open enough to enable companies of all types and size to contribute their own apps and ideas.networking giant cisco for example shares many of the same customers as salesforce and is promoting the benefits of a partnership that has led to tight integration of their respective online services.“at the end of the day you have to collaborate with other people and we bring that capab






salesforce signs multi-year deal to use dell infrastructure in its datacenters


dell technologies announced thursday that salesforce is signing a multi-year commitment to use dell emc infrastructure in its global data center footprint. what's hot on zdnetaccording to dell, the commitment is an expansion of the current relationship between the two companies, and will have salesforce utilizing dell's isilon scale-out nas storage arrays, data protection products and poweredge servers. dell also announced that salesforce plans to equip its 25,000 employees with dell latitude laptops.as for the infrastructure plans, it's unclear how the datacenter commitment relates to salesforce's use of amazon web services and cloud-based infrastructure. a year ago, salesforce announced that it would use aws to host its core services as part of a major international infrastructure expans






quintilesims to build its health it tools on salesforce


quintilesims, an health it services and contract research provider, said it will feed data into salesforce's platform and use the cloud provider to digitally transform life sciences companies.the partnership highlights how salesforce is betting big on the health care industry. quintilesims said it will use saleforce's platform to help life sciences companies move treatments from "molecule to market."also see: salesforce builds out ecosystem for health cloud, adds better patient targeting, risk scoringquintilesims is likely to give salesforce a much broader footprint in the life sciences industry. among the moving parts:quintilesims will build technologies on the salesforce platform.those tools will add to products that quintilesims has already built on salesforce's marketing cloud.the alli






salesforce launches $50m si trailblazer fund


salesforce ventures has announced the launch of a $50 million si trailblazer fund and si trailblazer alliance initiative aimed at assisting cloud consulting firms to build out and scale their salesforce services and capabilities. portfolio companies will receive a combination of capital, mentorship, tools, and training around sales, marketing, and system integration. the new fund has already invested in 7summits, arxxus, and atg. what's hot on zdnetthe crm giant said its consulting partners are seeing their salesforce practices grow more than 50 percent annually and that growing demand is also creating a need for new partners that can provide additional skilled capacity to deploy the full family of salesforce offerings to customers. "consulting firms play a pivotal role in the salesforce e






5,000 new warriors will join cloud fight with salesforce


redwood city — in the battle between oracle and salesforce for cloud software supremacy, oracle is about to add 5,000 new soldiers to its army.on monday, oracle said it will hire 5,000 new professionals to work on its cloud-based products and services. according to oracle, these hires will include “new engineers, consultants, sales and support people” for what the company says is “already the world’s fastest growing multi-billion-dollar cloud business.”redwood city-based oracle has made cloud-based services one of its top priorities in recent years. it has expanded into cloud-based software, platform and infrastructure in order to meet challenges from cloud-based software pioneer salesforce, and other companies such as ibm.when oracle reported its fourth-quarter results in june, it said sa






salesforce bolsters einstein ai support in sales cloud


salesforce.com has several big improvements planned for its sales cloud crm platform, driven by the company’s einstein ai software.the new features are designed to deliver a “next generation of sales cloud” that includes better sales forecasting and insights into individual and sales team’s performance, company executives told eweek.salesforce also announced a new $50 million salesforce ai fund it hopes will accelerate development of “transformative ai solutions” for the salesforce platform.as for sales cloud, the most significant new feature is einstein forecasting, an automated forecasting tool salesforce said can be used by sales managers, the cfo or anyone who needs to predict what sales results will be, to make forecasting more accessible and accurate. a particular pain point the soft






salesforce bolsters sales cloud with more einstein ai


salesforce's lightning sales console.salesforce on tuesday announced the release of the einstein high velocity sales cloud, a bundle of technologies and features aimed at boosting productivity for sales teams. what's hot on zdnetsalesforce's spring 2017 release, rolled out in early march, officially integrated einstein across its platform, including sales cloud, service cloud, marketing cloud, commerce cloud, analytics cloud, and community cloud. this latest sales cloud iteration brings new and existing features together in one place in an effort to make ai capabilities more accessible to a broader range of sales workers. the release includes sales cloud features such as einstein lead scoring, which automates lead prioritization; einstein activity capture, which automatically logs staff in






salesforce bolsters sales cloud with more einstein ai


salesforce's lightning sales console.salesforce on tuesday announced the release of the einstein high velocity sales cloud, a bundle of technologies and features aimed at boosting productivity for sales teams. what's hot on zdnetsalesforce's spring 2017 release, rolled out in early march, officially integrated einstein across its platform, including sales cloud, service cloud, marketing cloud, commerce cloud, analytics cloud, and community cloud. this latest sales cloud iteration brings new and existing features together in one place in an effort to make ai capabilities more accessible to a broader range of sales workers. the release includes sales cloud features such as einstein lead scoring, which automates lead prioritization; einstein activity capture, which automatically logs staff in






deloitte improves cloud integration by acquiring atadata


deloitte digital, which has been investing in it mobility solutions for several years and has predicted increasing use of augmented and virtual reality applications on smartphones, also is putting its money into hybrid cloud management services.the seattle-based consultancy and investor revealed jan. 23 that it has acquired assets of atadata, an atlanta-based provider of a holistic cloud platform that maps, migrates and manages workloads in any combination of on-premise and cloud environments. terms of the transaction were not released.deloitte digital offers strategic, mobile, social network, digital content, digital enterprise resource planning, web and digital design and communication solutions.atadata’s cloud management and automation platform, atasphere, expands deloitte’s roster of e






deloitte improves cloud integration by acquiring atadata


deloitte digital, which has been investing in it mobility solutions for several years and has predicted increasing use of augmented and virtual reality applications on smartphones, also is putting its money into hybrid cloud management services.the seattle-based consultancy and investor revealed jan. 23 that it has acquired assets of atadata, an atlanta-based provider of a holistic cloud platform that maps, migrates and manages workloads in any combination of on-premise and cloud environments. terms of the transaction were not released.deloitte digital offers strategic, mobile, social network, digital content, digital enterprise resource planning, web and digital design and communication solutions.atadata’s cloud management and automation platform, atasphere, expands deloitte’s roster of e






salesforce, ibm deepen partnership with new app integrations


salesforce and ibm are joining forces again as they attempt to deepen the alliance between the two companies. the partnership began last march when they agreed to sell each other’s artificial intelligence products, watson and einstein. today’s announcement is all about data integration.salesforce will be adding the ability to include ibm weather data in lightning apps, while ibm will enable customers to easily build apps that include salesforce data.ibm bought the weather company in 2015 because it was hot for all that delicious data. apparently salesforce is too because the first part of today’s announcement involves a few specific types of weather data integration on the salesforce lightning platform.for starters, there is a lightning component called weather focus, which allows develope






salesforce appoints bret taylor as chief product officer


salesforce has named bret taylor, the former chief technology officer at facebook and founder of quip, as president and chief product officer.taylor first joined salesforce in 2016, when salesforce acquired word processing app quip for $750 million. now, taylor is replacing alex dayon as the company’s cpo and dayon is moving into the role of chief strategy officer.as chief product officer, taylor will be tasked with leading salesforce’s product vision, design, development and launches.“we are fortunate to have two such exceptional technology leaders in alex and bret to help lead salesforce’s next wave of growth, innovation and customer success,” salesforce ceo marc benioff said in a press release.when salesforce first announced its acquisition of quip and its team, my colleague ingrid lund






for smbs, salesforce works best when business is booming


salesforce revamps sales cloud with extra ai featuresjust a couple months into the 2018 fiscal year, salesforce is gunning for a robust enterprise business that will bring its yearly revenue to more $10 [email protected] is crm essential for your small business? probably before you start comparing vendors, determine whether a customer relationship management system is right for your business."no other software company of our size and scale is growing at this rate," boasted salesforce coo keith block on the company's last earnings call. salesforce posted a record number of big transactions in fiscal 2017, he noted, with 100 customers last year spending more than $10 million.that doesn't mean salesforce can afford to ignore small businesses. as the trump administration noted monday at the st






top 10 companies hiring cybersecurity professionals


image: istockp o/leowolfert we are currently facing a global cybersecurity shortage, according to a recent report from indeed. job postings in the cybersecurity field have gone up 74% over the past five years, and a cisco report estimates that there are currently 1 million unfilled cybersecurity jobs worldwide. symantec predicts that this shortage will only grow, and that we will see 1.5 million unfilled jobs in the field by 2019.in the report, indeed examined demand for cybersecurity professionals across 10 countries. israel, ireland, the uk, the us, and germany were the top five nations with the largest shortages. more about it securitythe us faces a 33% skills shortage for crucial security roles, the report found. however, the gap appears to be slowly closing: job seeker interest in cy