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msi reveals five custom gtx 1080 ti cards, frustratingly few details


msi has come around with its custom gtx 1080 ti reveal, but there's not as much information as we'd like about the new cards.






msi reveals five custom gtx 1080 ti cards, frustratingly few details


although msi is a wee bit late with revealing its custom gtx 1080 ti cards, it finally revealed them. unfortunately, although the reveal does show a handful of shiny new cards, there are few accompanying details and no more than a single banner image. nevertheless, here are the msi gtx 1080 ti aero, armor, gaming x, sea hawk ek, and the sea hawk.  at the top of the air-cooled line is the gtx 1080 ti gaming x, which comes with msi’s twinfrozr vi cooler and rgb lighting. topping that is a custom pcb design with 10-phase vrm circuitry. a step lower is the armor card, which comes with a simpler cooler and pcb. the aero card comes with a blower-style cooler to bring its price as close to msrp as possible.msi's two sea hawk cards are sort of two sides the same coin: the one is cooled with an all






colorful announces geforce gtx 1080 ti founders edition, custom designs coming s


colorful announced that its version of the geforce gtx 1080 ti founders edition will debut on march 10. the company also said custom designed gtx 1080 ti graphics cards will be "coming soon," though it didn't offer any information about how they will distinguish themselves or when they'll debut.nvidia revealed the gtx 1080 ti on february 28. the new design boasts 3,584 cuda cores and 224 texture units rated at a boost clock rate of 1,600mhz, which is slightly higher than the titan x. the company also gave the gtx 1080 ti 11gb of gddr5x memory and a 484gbps memory bandwidth. some manufacturers were quick to announce their own takes on gtx 1080 ti. inno3d revealed two graphics cards with ichill coolers (one with three fans, another with four), and evga teased its gtx 1080 ti product with the






inno3d is cooking up two 1080 ti with ichill coolers


inno3d announced that in addition to the founders edition 1080 ti, which launches next week, the company plans to launch two variants with the company’s ichill three- and four-fan coolers. on february 28, nvidia founder and ceo jen-hsun huang took the stage at gdc to reveal the long-rumored geforce gtx 1080 ti. the new card boasts a pascal gp102 gpu with 3,584 cuda cores that boost up to 1,600mhz. it also comes equipped with 11gb of 11 gbps gddr5x memory. on paper, these specs are comparable to the mighty titan x pascal, and nvidia claimed the 1080 ti outperforms the titan x. what’s more, board partners were not permitted to change any part of the titan x, whereas they are free to customize and improve the 1080 ti. if the founders edition 1080 ti is faster than a titan x, custom cards with






close to the metal ep 32: new gpus from nvidia and amd?


in what’s becoming a regular tradition, both gpu manufacturers are gearing up to release the mid-season update to the latest generations — or so we think. for nvidia, an ominous countdown will expire on the evening of february 28th, 2017, which is likely to mean the gtx 1080 ti. amd, meanwhile, has suggested new cards powered by the vega gpus will pop up for the first time in public at gdc, directly opposite the geforce announcement.      details on both are scarce, but we can definitely draw some conclusions based on their predecessors. we’ve seen solid 4k performance out of the gtx 1080, so the 1080 ti is more likely a solution for the slow trickle of higher-refresh 4k displays, and for people who like to shatter benchmarks. there’s already a pascal-based titan x, which sits at a wallet-






zotac unveils its huge, acceptable, and affordable gtx 1080 ti graphics cards


zotac revealed a trio of top-tier gtx 1080 ti graphics cards.






nvidia gtx 1060 and 1080 may soon come wither faster memory


why it matters to you nvidia is diversifying ahead of amd's vega launch. that competition is good for all consumers, as more options mean more hardware catered to your budget and needs.alongside the new, supremely powerful gtx 1080 ti, nvidia has also announced some potential changes to its existing gtx 1060 and 1080 cards. as well as a price drop for the latter, both cards may now come with faster memory, if partner firms choose to implement it.nvidia’s pascal lineup of graphics cards runs the gamut from low-end gtx 1050s right up to the newly announced 1080ti. they come with a mix of gddr5 and gddr5x memory, the latter of which is an order of magnitude faster than the former. however, certain cards in that mix are now compatible with some faster memory options, regardless of original con






zotac unveils its trio of gtx 1080 ti graphics cards


zotac revealed a trio of top-tier gtx 1080 ti graphics cards. the geforce gtx 1080 ti amp and amp extreme come with zotac’s own premium coolers installed, whereas the standard gtx 1080 ti from zotac without any extra nomenclature comes with a simple blower style cooler. the gtx 1080 ti amp extreme comes with a large triple-slot cooler that uses three 90mm fans to dissipate the heat drawn to the fin stack through the direct-contact copper heatpipes. the back end of the card comes with a neat backplate, and it's topped off with spectra lighting, which is zotac’s take on rgb lighting.  at a more sensible tier, the gtx 1080 ti amp comes with a dual-slot cooler with two 100mm fans, also packing direct contact heatpipes. it also comes with the spectra lighting feature. zotac hasn't decided on cl






zotac unveils its huge, acceptable, and affordable gtx 1080 ti graphics cards


zotac revealed a trio of top-tier gtx 1080 ti graphics cards. the geforce gtx 1080 ti amp and amp extreme come with zotac’s own premium coolers installed, whereas the standard gtx 1080 ti from zotac without any extra nomenclature comes with a simple blower style cooler. the gtx 1080 ti amp extreme comes with a large triple-slot cooler that uses three 90mm fans to dissipate the heat drawn to the fin stack through the direct-contact copper heatpipes. the back end of the card comes with a neat backplate, and it's topped off with spectra lighting, which is zotac’s take on rgb lighting.  at a more sensible tier, the gtx 1080 ti amp comes with a dual-slot cooler with two 100mm fans, also packing direct contact heatpipes. it also comes with the spectra lighting feature. zotac hasn't decided on cl






zotac unveils its huge, acceptable, and affordable gtx 1080 ti graphics cards


zotac revealed a trio of top-tier gtx 1080 ti graphics cards. the geforce gtx 1080 ti amp and amp extreme come with zotac’s own premium coolers installed, whereas the standard gtx 1080 ti from zotac without any extra nomenclature comes with a simple blower style cooler. the gtx 1080 ti amp extreme comes with a large triple-slot cooler that uses three 90mm fans to dissipate the heat drawn to the fin stack through the direct-contact copper heatpipes. the back end of the card comes with a neat backplate, and it's topped off with spectra lighting, which is zotac’s take on rgb lighting.  at a more sensible tier, the gtx 1080 ti amp comes with a dual-slot cooler with two 100mm fans, also packing direct contact heatpipes. it also comes with the spectra lighting feature. zotac hasn't decided on cl






evga (barely) teases geforce gtx 1080 ti ftw3 with icx


manufacturers haven't waited to announce new geforce gtx 1080 ti cards. nvidia announced the 1080 ti founders edition on february 28. just three days later, evga teased what it called the evga geforce gtx 1080 ti ftw3 with icx technology, albeit with nothing more than a name and an image.the 1080 ti ftw3 icx is the heir apparent to the all-too-similarly-named 1080 ftw2 icx. both use the company's (sorta) new icx cooler technology, which features a redesigned cooler shroud and pcb with nine different temperature sensors: three for memory, five for pwm, and one for the gpu. the icx tech was inspired by problems with the acx 3.0 cooling used by the company's geforce gtx 1080/1070 ftw cards; evga released free thermal pad kits and bios updates to help affected consumers address the issue. it a






nvidia announces gtx 1080 ti at $699


nvidia has announced the much anticipated flagship of the geforce series, the gtx 1080 ti. based on the same gp102 gpu as the titan x (pascal), the 1080 ti promises to offer nearly the same gaming performance as nvidia's most powerful single gpu graphics card but at nearly half the price.the 1080 ti is closer to the titan x than it is to the 1080. it takes the gp102 gpu from the titan x but with two of the 30 sm units disabled. both cards have the same number of cuda cores at 3584, same 224 texture units and the same 12 billion transistors but the 1080 ti has 88 rop units compared to 96 on the titan x. however, the 1080 ti is clocked slightly higher at 1480mhz base clock and 1582mhz boost clock speed compared to the titan x.in terms of memory, the 1080 ti has 11gb gddr5x, one less than the






zotac unveils its trio of gtx 1080 ti graphics cards


zotac revealed a trio of top-tier gtx 1080 ti graphics cards.






best gpus of 2017 - top-rated graphics cards for gaming


at the time of purchase, pc gamers need to know what the best gpu for the money is. and if you don’t have the time to research the benchmarks, fear not, we've compiled a simple up-to-date list of the best gpus for gaming at the most popular resolutions, virtual reality, and esports.more: desktop gpu performance hierarchy tablemore: all graphics contentmarch 2017 updates about our picksthese cards are for hardcore pc gamers. if you don’t game (or only play casual games), the cards on this list are likely more than you need.the list is based on typical us prices from online retailers for new cards. your mileage will vary in other regions or at retail. no used, refurbished, or open-box cards are in the list.recommendations for multiple video cards require a motherboard which supports crossfir






overclocking geforce gtx 1080 ti to 2.1 ghz using water


our launch coverage showed that nvidia's geforce gtx 1080 ti founders edition is held back by its stock cooler. so, we replaced the vapor chamber and centrifugal fan with a custom water-cooling loop. was it worth it? absolutely!






nvidia gdc 2017: gtx 1080 dropped to $499, gtx 1080 ti debuts


why it matters to you the gtx 1080 is more affordable, and the gtx 1080 ti pushes the limit of high-end video cardsnvidia started its gdc 2017 conference with a bang, immediately dropping the price of the gtx 1080 to $499. that represents a price cut of about $100, on average, compared to what a basic gtx 1080 sold for prior to the show.but that, of course, wasn’t all. after a brief lull, the company trotted out the expected and much anticipated gtx 1080 ti. its primary specifications include 3,584 cuda cores clocked at 1,582mhz, paired with an unusual 11gb of gddr5 video memory. that’s up from the gtx 1080’s 2560 cuda cores, and 8gb of video memory. compared to rumors, the gtx 1080 ti has even more cuda cores than most anticipated, but slightly less memory, since estimates had focused on






nvidia's gtx 1080 ti review roundup shows a powerful, but expensive gpu


why it matters to you if you have deep pockets, the gtx 1080 ti offers the purest 4k gaming graphics card money can buy.nvidia has once again recaptured the graphics performance crown from — itself, with the release of the gtx 1080 ti. a monstrously powerful, single graphics processor (gpu) card, the 1080 ti eclipses the previous powerhouse, the pascal titan x, and comes in cheaper, too, but it’s still a $700 graphics card, which means very few will ever own one.much as amd’s ryzen cpus have the potential to force intel to innovate and be a bit more consumer friendly with its pricing, many hope that amd’s upcoming vega gpu can do the same for nvidia. however until that happens in the second quarter of this year, nvidia is the king of the hill once again, and even if it hasn’t innovated muc






overclocking geforce gtx 1080 ti to 2.1 ghz using water


our launch coverage showed that nvidia's geforce gtx 1080 ti founders edition is held back by its stock cooler. so, we replaced the vapor chamber and centrifugal fan with a custom water-cooling loop. was it worth it? absolutely!we took a look at nvidia’s supposedly improved stock cooler in last week's launch coverage (nvidia geforce gtx 1080 ti 11gb review) and came away unimpressed. although the thermal solution serves its purpose, the 1080 ti is still temperature-limited and uncomfortably loud under extended loads. wasting some of gp102's potential while suffering through that whooshing noise at the same didn't seem like the best application of a flagship graphics processor, so we decided to take some action.our initial review of geforce gtx 1080 ti should have included overclocking resu






nvidia gdc 2017: gtx 1080 ti debuts at $699, pre-order now


why it matters to you the gtx 1080 is more affordable, and the gtx 1080 ti pushes the limit of high-end video cardsnvidia started its gdc 2017 conference with a bang, immediately dropping the price of the gtx 1080 to $499. that represents a price cut of about $100, on average, compared to what a basic gtx 1080 sold for prior to the show.but that, of course, wasn’t all. after a brief lull, the company trotted out the expected and much anticipated gtx 1080 ti. its primary specifications include 3,584 cuda cores clocked at 1,582mhz, paired with an unusual 11gb of gddr5 video memory. that’s up from the gtx 1080’s 2560 cuda cores, and 8gb of video memory. compared to rumors, the gtx 1080 ti has even more cuda cores than most anticipated, but slightly less memory, since estimates had focused on






colorful announces geforce gtx 1080 ti founders edition, custom designs coming s


colorful announced that its version of the geforce gtx 1080 ti founders edition will debut on march 10 for $700.






asus teases three upcoming geforce gtx 1080 ti graphics cards just days after nv


why it matters to you here is a look at what asus plans to provide regarding nvidia's new geforce gtx 1080 ti graphics card design.on wednesday, asus jumped on twitter to tease pc gamers about new graphics cards based on the geforce gtx 1080 ti chip. at the time, the provided link led to the company’s front page but didn’t cough up any information about the new products. now the link works and leads to the new asus republic of gamers strix geforce gtx 1080 ti oc edition card. it’s joined by the new asus turbo geforce gtx 1080 ti and a founders edition card too.here are the specs of all three:gtx1080ti-ferog-strix-gtx1080ti-o11g-gamingturbo-gtx1080ti-11garchitecture:pascalpascalpascalcuda cores:3,5843,5843,584base speed:1,480mhz—-—-boost speed:1,582mhz—-—-texture mapping units:224224224rend






nvidia announces geforce gtx 1080 ti; $700, coming next week


nvidia has the three fastest graphics cards on the market in its titan x, geforce gtx 1080, and geforce gtx 1070, but it isn't waiting for the competition to catch up. a new geforce gtx 1080 ti is imminent, based on the same gp102 processor as titan x, and it's aimed at at the big gap between its $700 $600 (the price drop was a nice little nugget from this evening's announcement) geforce gtx 1080 founders edition card and the $1,200 titan x.the new 1080 ti is $700, and it's coming next week.expect performance to land closer to the latter than the former, though. all 28 of the chip's sms are turned on, yielding 3584 cuda cores and 224 texture units at a rated gpu boost clock rate of 1.6ghz (that's slightly higher than the titan x). the back-end does receive a small haircut: one of its 32-bi






nvidia announces geforce gtx 1080 ti; $700, coming next week


nvidia has the three fastest graphics cards on the market in its titan x, geforce gtx 1080, and geforce gtx 1070, but it isn't waiting for the competition to catch up. a new geforce gtx 1080 ti is imminent, based on the same gp102 processor as titan x, and it's aimed at at the big gap between its $700 $600 (the price drop was a nice little nugget from this evening's announcement) geforce gtx 1080 founders edition card and the $1,200 titan x.the new 1080 ti is $700, and it's coming next week.expect performance to land closer to the latter than the former, though. all 28 of the chip's sms are turned on, yielding 3584 cuda cores and 224 texture units at a rated gpu boost clock rate of 1.6ghz (that's slightly higher than the titan x). the back-end does receive a small haircut: one of its 32-bi






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






nvidia geforce gtx 1080 ti review


nvidia's geforce gtx 1080 ti is now the fastest graphics card available, and at $500 cheaper than the previous champ! should you buy now, or wait for amd's vega?nobody was surprised when nvidia introduced its geforce gtx 1080 ti at this year’s game developer conference. what really got gamers buzzing was the card's $700 price tag.based on its specifications, geforce gtx 1080 ti should be every bit as fast as titan x (pascal), or even a bit quicker. so why shave off so much of the flagship’s premium? we don’t really have a great answer, except that nvidia must be anticipating amd’s radeon rx vega and laying the groundwork for a battle at the high-end. why now? because geforce gtx 1080 ti is ready today, nvidia tells us. and because vega is not, we’d snarkily add.turning a zero into a heroth






icloud is one of apple’s biggest challenges in 2017


apple is fond of talking about its secret sauce, about the things only it can do because of its unprecedented combination of hardware, software, and services. but for all that it has been very successful with its strategy of making the whole widget, from soup to nuts, it’s pretty clear that all three of those areas aren’t exactly on equal footing. hardware, sure. the company’s been making computers since the late ’70s, and it’s never seriously moved away from that—let’s not talk about the awkward fumbling of the clone years. likewise its software, which has gone from revolutionary operating system to also-ran back around to venerable and respected veteran of the computer industry. but then there’s services. services have and continue to be a weak spot for the company, and its biggest chall