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how businesses can use affiliate marketing to boost revenue generation


san francisco, calif.-based content platform viglink provides a platform for users to leverage affiliate marketing to supplement larger performance marketing strategies. (image: viglink)social media influences consumer buying patterns, as well as where those opportunities to buy from social media are sourced. but how can firms leverage social media for revenue generation?affiliate marketing has been used the last few years to supplement online revenue generation. it is a good way to generate an income from online advertising. given the shifting digital media landscape, it now has a platform for mass adoption, use, and success in 2017. no one doubts the influence of social media and the format in which it shares information. affiliate marketing takes advantage of existing good quality conte






hootsuite buys snapchat analytics platform from naritiv


social media management platform hootsuite on tuesday said it plans to acquire the snapchat analytics platform created by los angeles-based startup naritiv. financial terms of the deal were not disclosed.cloud tvnaritiv's platform lets users monitor marketing campaigns on the ephemeral social network -- a capability that fits in nicely with hootsuite's overall social media marketing portfolio. naritiv itself will remain intact but members of its product team will join hootsuite's newly opened los angeles office and oversee the integration of naritiv's snapchat functionality into the hootsuite platform."we felt our snapchat solution was complementary to the innovative marketing solutions that hootsuite offers to brands and agencies," said naritiv co-founder dan altmann, in a statement. "hoo






why brands can't thrive without a good influencer marketing campaign


(image: mediamodifier) read this enterprise social media: new battleground for cio influence as social media strategy becomes more important, cios and it have a new lever to drive conversation with peers in marketing and other departments across the company.users are heavily influenced by information we see across the web. whether that information is shared by a friend or an influencer, we are affected by the content we see shared online -- regardless of the platform. a study by the new york times showed that 85 percent of people who shared content said they better understood the product and the company. the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. this is what makes influencers so valuable to marketers.inf






godaddy is acquiring social media marketing platform main street hub for $125m


godaddy is acquiring main street hub, an austin-based social media marketing platform.the deal is for $125m in cash plus up to $50m in potential future earn outs, and is expected to close late in q2 2018.founded in 2010 main street hub has raised a total of $93m in debt and equity financing from silicon valley bank, vista equity partners, bessemer venture partners and other investors.for a monthly fee main street hub handles all aspects of a small business’ online presence including marketing automation, crm, social media, reputation management and mobile, web and email marketing.but of course these days the most important part of a business’ online presence is their social media activity, which is where main street hub shines. the company has a team of photographers, writers, designers an






consumers trust user-generated content more than traditional advertising


with all the different options to market to customers, we still prefer email marketing to deliver the highest return on investment. according to the nielsen consumer trust index, 92 percent of consumers trust organic, user-generated content (ugc) more than they trust traditional advertising. (image: stackla) sydney, australia-based content marketing platform stackla has introduced an email plugin that brings dynamic ugc capabilities for email marketers. this ransomware uses your social media profiles to personalise its demands brazen desktop locker campaign uses social media info to make its threat more compelling to victims.its machine learning tech enables brands to tap into the billions of social media posts to enable them to use ugc in their content and campaigns. the stackla solution






surefire download


download download surefire is the easiest way for small business owners to convert more leads. manage all of your leads in the palm of your hand. launch automated drip marketing campaigns, receive "real-time" notifications, and trigger follow up emails, phone calls, and text messages wherever you are. currently integrated with quickbooks online and surefire's small business marketing platform. +see your exact marketing roi+integrated with surefire's small business marketing platform, so you can see exactly how much revenue your marketing generates. +increase your close rate+receive push notifications and alerts at the best times to contact your leads. manage automated drip campaigns based on lead conversion best practices. +follow-up with leads faster+call every lead before your competitio






is the unpredictable nature of digital marketing to blame for missed revenues?


wall street hates missed estimates. photographer: maciej bledowski, getty images/istockphoto the lesson for startups from snap's recent share fall when it reported huge losses was not the lack of profitability -- it was that it missed analyst estimates despite a big jump in marketing spend. the seemingly unstoppable demise of the media industry has forced many companies to be media companies as they try to reach potential customers with their marketing through traditional and social media channels, and across multiple devices. in this fractured media world the old marketing programs don't work the same way while the new marketing programs might not work the same way the next time you try them. when i met microsoft cmo grad conn earlier this year, he told me that everything he knew about ma






shopify’s marketing events api shows merchants what marketing actually does


shopify is announcing a number of new apis for developers at its annual unite developer conference in san francisco today, but the new marketing events api might be the most interesting, especially for sellers using the platform. basically, it allows the many developers already building marketing plug-in apps for shopify stores to more easily show what their tools are doing for merchants, directly within shopify itself. and, it could eventually recommend winning marketing strategies without any human intervention.for instance, a newsletter integration provider could show shopify store owners how many sales are resulting directly from email campaigns, and do so without requiring any heavy lifting on the part of the merchant like messing with manual utm code creation and tracking. the result






shopify’s marketing events api shows merchants what marketing actually does


shopify is announcing a number of new apis for developers at its annual unite developer conference in san francisco today, but the new marketing events api might be the most interesting, especially for sellers using the platform. basically, it allows the many developers already building marketing plug-in apps for shopify stores to more easily show what their tools are doing for merchants, directly within shopify itself. and, it could eventually recommend winning marketing strategies without any human intervention.for instance, a newsletter integration provider could show shopify store owners how many sales are resulting directly from email campaigns, and do so without requiring any heavy lifting on the part of the merchant like messing with manual utm code creation and tracking. the result






photoslurp bags $870k for its ‘shop the look’ ugc marketing platform


bootstrapping barcelona-based visual commerce startup photoslurp has taken its first external funding: announcing €750,000 (~$870k) in pre-series a financing, led by spanish vc inveready technology investment group, with participation from bankinter vc, caixa capital risc and icf.the team’s saas platform is designed for brands to build influence by leveraging user generated content (ugc) in their marketing — with the underlying premise being that online advertising is delivering diminishing returns, thereby placing more importance on ‘native advertising’ techniques, and specifically on embedded ugc as a key avenue for digital marketing.photoslurp’s tech works by crawling social media platforms (specifically instagram, facebook and twitter) looking for tagged photos and videos of products b






smartrep bvs for windows 10 download


download download smartrep is the first windows 8 native application dedicated to fashion sales representatives. products catalogs browsing. crm. customers details. customers geo-localization. sales statistics per client or salesrep. marketing materials. stocks and pricing info. internet connected or disconnected modes. sync with isotools btob platform and erp systems. the isotools btob e-commerce platform, by visiativ software, is used by the most reknown brands from the fashion, sport, apparel and accessories sectors. it allows thousands of wholesalers to manage sales and marketing relationships with their most preferred brands. smartrep extends such a platform as it provides sales representatives with a rich and mobile sales experience when in the field or in a sales showroom. to use it






5 instagram tools that can boost brand performance


this is a platform that can help you manage your instagram account in real-time. you can research the market strategies and weigh your target audience using the brandwatch tool. this is quite the marketing analytics tool of the future.brandwatch can alert you when a follower or potential customer posts about your brand. it can monitor your reputation by listening in on social conversations. this tool offers the most efficient methods of spam filtration and reiterative mentions. it can track demographic data, gender-based data, occupation and the interest of your followers. this powerful tool will help you conquer a broad potential market present on instagram.only opening a profile and keeping it active on social media platforms, like instagram, is not enough to ensure marketing success. yo






5 instagram tools that can boost brand performance


this is a platform that can help you manage your instagram account in real-time. you can research the market strategies and weigh your target audience using the brandwatch tool. this is quite the marketing analytics tool of the future.the brandwatch can alert you when a follower or potential customer posts about your brand. it can monitor your reputation by listening in on social conversations. this tool offers the most efficient methods of spam filtration and reiterative mentions. it can track demographic data, gender-based data, occupation and the interest of your followers. this powerful tool will help you conquer a broad potential market present on instagram.only opening a profile and keeping it active on social media platforms, like instagram, is not enough to ensure marketing success






adobe unifies its digital businesses on a single cloud platform


adobe opened its digital marketing summit in las vegas this week with a big splash, announcing a new “experience cloud,” which brings all of its digital cloud businesses together onto a single platform.while there is an element of pure marketing at play here, it also makes sense for adobe to pull its various digital clouds — creative, document, marketing, analytics and the new advertising — into a single enterprise view. (individuals have access to just the creative and document clouds.)melissa webster, an analyst at idc, says the new strategy coordinates a lot of existing pieces, while providing a mechanism for incorporating acquisitions from the last few years into a more unified system.“perhaps the most important part of bringing acquired products together from multiple acquisitions is






free spinrilla mixtape advice download


download download spinrilla is an online mixtape marketing platform that allows hip-hop artists to upload their mixtapes for streaming and downloading - which can be shared & promoted online while taking advantage of spinrilla's built-in audience. similar to livemixtapes, spinrilla is a marketing platform. you'll be able to upload your music and mixtapes that can be shared and discovered by thousands of active listeners. this is guide for spinrilla. you will learn how to use spinrilla and how to upload your music to spinrilla.






social media monitor brandwatch acquires content marketing platform buzzsumo


brandwatch, a social media monitoring company, has acquired buzzsumo, a content marketing and influencer identification platform, for an undisclosed sum. buzzsumo never raised beyond seed stage and was in effect bootstrapped by its founders. the acquisition adds an important arrow into brandwatch’s quiver, which raised a $33 million c-round war chest in 2015 for just such a move. expect more from this company, which seems intent on creating a suite of powerful tools for online marketers.to date, buzzsumo has provided data-driven content discovery and performance analytics to nearly 3,400 customers and more than 300,000 users worldwide, including expedia, buzzfeed and disney. although brandwatch ceo giles palmer says the two companies will be run in parallel, these in effect become brandwat






former facebook brand marketing head is new oculus cmo


a long-time facebook brand marketing exec has been tapped to lead marketing efforts at oculus. rebecca van dyck will be joining the virtual reality team as cmo.van dyckthe hire, first noted on twitter by reporter alex heath, was confirmed by an oculus spokesperson to techcrunch. the spokesperson also noted than van dyck will report to facebook vp of vr hugo barra.the company’s last cmo, liz hamren, notably left oculus to join microsoft back in april where she’s been working with the company’s vr headset platform.van dyck has quite the impressive background. she spent the last five years in the consumer and brand marketing role at fb, and was previously cmo at levi’s and a senior marketing director at apple.her challenge will be making the sell to consumers for the company’s current and fut






former facebook brand marketing head is new oculus cmo


a long-time facebook brand marketing exec has been tapped to lead marketing efforts at oculus. rebecca van dyck will be joining the virtual reality team as cmo.van dyckthe hire, first noted on twitter by reporter alex heath, was confirmed by an oculus spokesperson to techcrunch. the spokesperson also noted than van dyck will report to facebook vp of vr hugo barra.the company’s last cmo, liz hamren, notably left oculus to join microsoft back in april where she’s been working with the company’s vr headset platform.van dyck has quite the impressive background. she spent the last five years in the consumer and brand marketing role at fb, and was previously cmo at levi’s and a senior marketing director at apple.her challenge will be making the sell to consumers for the company’s current and fut






bluecore marketing automation platform raises $35 million in series c


bluecore, the automated marketing platform for ecommerce brands, has today announced the close of a $35 million series c round of funding. norwest venture partners led the round, with participation from existing investors including georgian partners, firstmark capital, and felicis ventures.as part of the deal, nvp’s scott beechuk will join the board of directors at bluecore.when bluecore first launched in 2013, the platform allowed marketers to manage their email marketing through simple triggers. with if/then combinations — if the price of jeans drops, send an email to users, for example — marketers were able to set up an automated system of email marketing around their brands and products.since then, bluecore has expanded in two ways.the first is that the company has developed a machine






adobe consolidates several marketing functions into 'experience cloud'


las vegas--like so many other things in the it world that are converging--meaning cramming more and more computing, networking and storage functionality into servers and mobile devices--adobe as a software and services provider is finding itself on a similar track. the san jose, calif.-based creative-content and marketing product and service provider has combined a flotilla of cloud-based marketing functions into what it calls the adobe experience cloud, debuting it march 21 at its digital marketing summit here at the venetian.adobe, which had developed a large but disparate number of content-creation, digital marketing, advertising and campaign-building services, has brought all of them together onto a centrally managed cloud platform. in this way, content creators can use one suite of to






bluecore marketing automation platform raises $35 million in series c


bluecore, the automated marketing platform for ecommerce brands, has today announced the close of a $35 million series c round of funding. norwest venture partners led the round, with participation from existing investors including georgian partners, firstmark capital, and felicis ventures.as part of the deal, nvp’s scott beechuk will join the board of directors at bluecore.when bluecore first launched in 2013, the platform allowed marketers to manage their email marketing through simple triggers. with if/then combinations — if the price of jeans drops, send an email to users, for example — marketers were able to set up an automated system of email marketing around their brands and products.since then, bluecore has expanded in two ways.the first is that the company has developed a machine






adobe consolidates several marketing functions into 'experience cloud'


las vegas--like so many other things in the it world that are converging--meaning cramming more and more computing, networking and storage functionality into servers and mobile devices--adobe as a software and services provider is finding itself on a similar track.the san jose, calif.-based creative-content and marketing product and service provider has combined a flotilla of cloud-based marketing functions into what it calls the adobe experience cloud, debuting it march 21 at its digital marketing summit here at the venetian.adobe, which had developed a large but disparate number of content-creation, digital marketing, advertising and campaign-building services, has brought all of them together onto a centrally managed cloud platform. in this way, content creators can use one suite of too






adobe consolidates several marketing functions into 'experience cloud'


las vegas--like so many other things in the it world that are converging--meaning cramming more and more computing, networking and storage functionality into servers and mobile devices--adobe as a software and services provider is finding itself on a similar track.the san jose, calif.-based creative-content and marketing product and service provider has combined a flotilla of cloud-based marketing functions into what it calls the adobe experience cloud, debuting it march 21 at its digital marketing summit here at the venetian.adobe, which had developed a large but disparate number of content-creation, digital marketing, advertising and campaign-building services, has brought all of them together onto a centrally managed cloud platform. in this way, content creators can use one suite of too






urban airship's digital growth platform offers notifications anywhere


after about eight years building up a solid business as a third-party notifications provider, now sending more than 2 billion notifications a day, urban airship is moving beyond mobile. its new digital growth platform allows marketers to reach customers with notifications on any interface, from mobile wallets and sms to email and iot devices.from a single interface, the digital growth platform allows marketers exploit their entire digital marketing stack to coordinate personalized and interactive notifications. the platform will help businesses engage with their customers during "in-the-moment experiences," said bill schneider, urban airship's senior director of product marketing. for instance, using urban airship's real-time automation engine, a marketer could trigger a notification whene






facebook to test news-subscription sign-up


many companies are increasing spending on internal marketing capabilities, such as marketing analytics and digital marketing specializations, according to the latest cmo survey, sponsored by duke university, deloitte llp, and the american marketing association. as they evaluate which skillsets to bring in-house and which to outsource, marketers can consider several strategic areas.






ai-powered customer marketing platform ometria raises $6m series a


ometria, a customer marketing platform which says it’s “ai-powered” has raised $6m in series a funding. us-based summit action led the round, along with an investment syndicate backed by individuals with roles inside some key retailers. ometria has now raised a total of $11m to accelerate the development of its customer marketing platform, which, it claims, enables retailers to send individually personalised marketing messages across several brand touchpoints.ometria says it is used by over 100 of the largest multi-channel retailers and fast-growing vc-backed ecommerce businesses including moss bros, crew clothing, charlotte tilbury, feelunique, lovecrafts, wonderbly (formerly lost my name), and graze.com.strategic investors included summit action, the us vc fund of the summit series, sona






ai-powered customer marketing platform ometria raises $6m series a


ometria, a customer marketing platform which says it’s “ai-powered” has raised $6m in series a funding. us-based summit action led the round, along with an investment syndicate backed by individuals with roles inside some key retailers. ometria has now raised a total of $11m to accelerate the development of its customer marketing platform, which, it claims, enables retailers to send individually-personalised marketing messages across several brand touchpoints.ometria says it is used by over 100 of the largest multi-channel retailers and fast-growing vc-backed ecommerce businesses including moss bros, crew clothing, charlotte tilbury, feelunique, lovecrafts, wonderbly (formerly lost my name), and graze.com.strategic investors included summit action, the us vc fund of the summit series, sona






flippersmack app download


download download discover a new world of possibilities with influencer marketing. you can connect with valuable brand and media partners without using an expensive agency. influencer marketing delivers over 10x the return of traditional marketing. despite its proven effectiveness, the use of influencer marketing remains a pipe dream for many companies. most lack the budget required to work with high-cost agencies; and in turn, are forced to fend for themselves. flippersmack is a new platform that's changing the way even the smallest brands can connect with their valuable social influencers. we've created an easy to use marketplace for brands and influencers to come together and form mutually-beneficial relationships. within minutes you can enjoy professional influencer engagement minus th






benioff calls for web giants to think about tech's affect on society


as expected, artificial intelligence was front and center at salesforce.com's dreamforce conference. the company announced it has integrated its "einstein" technologies throughout its platform, making it easier than ever to gain new insights from customer data.but in a twist from salesforce's usual hype about its cloud customer relationship management platform, ceo marc benioff made an appeal to think carefully before blindly jumping into projects involving things like ai or social media."these technologies can be used in many different ways," benioff said at the conference. "they can be used to unite us, to divide us, to connect us, to disconnect us. ... companies have to take full responsibility for the technology that they have created and to make sure that it is being used in a proper






the endangered cmo: survival tips from microsoft's grad conn


grad conn in center in blue at sprinklr media dinner. the average job tenure of the chief marketing officer (cmo) continues to decline and is now less than half that of the ceo's average of 7.2 years. i recently met grad conn, cmo of microsoft usa and i was impressed by what he had to say and his approach. we spoke at a recent media roundtable dinner organized by sprinklr -- an enterprise-ready social media toolset used by conn and a team of more than 150 microsoft social media managers. the first thing conn told me was that he has been in his job nearly twice as long as the industry average. job security is certainly uppermost in the minds of cmos -- even the successful ones.here's some of my notes into conn's approach to social media and job security: - conn said that he had to accept th






sprinklr launches major push into customer experience


sprinklr, the unicorn startup with a valuation of $1.8 billion, announced a major update today, which shifts the company’s focus from a pure social signals platform to customer experience management. while it still uses social as a central processing point, the idea is to bring a typical set of marketing tasks under a single umbrella they are calling the experience cloud.if that sounds familiar, it’s because adobe released a product with the same name a few weeks ago. sprinklr is taking a similar approach with a unified platform, but with the goal of being able to manage the customer through what you know about them from a social perspective.for ceo ragy thomas, it’s about finding more creative ways to use the social information they have been collecting for the past 7.5 years the company






social media management pro bundle


you wouldn’t know it, but there is much more to using social media for advertising your business than just posting blurbs, links, and pictures here and there. the social media management pro bundle will show you all that you need to know. you’ll learn how to manage your business’s social media accounts,will complete a twitter bootcamp, get trained in instagram marketing and facebook ads, build an email list, and learn to grow your traffic without ads.the following six courses are included in this bundle.become a freelance social media manager – help build your brand by learning how to better manage your business’s social media accounts and possibly even create a new career for yourself. you’ll learn to create client input forms, social media audits, and content calendars.the complete twitt






saratoga's business owners get free social media training


millennials grew up at the dawn of social media, and for them using it is nearly an innate sense. and a marketers dream. generations before, however, aren’t necessarily equipped with the ins and outs—and apps—of social media based marketing.the saratoga chamber of commerce is hoping to change that.the chamber is hosting monthly social media workshops on the third friday of the month through july. the first workshop, “social media success: best practices and action steps,” is this morning (friday, april 21) from 9 a.m. to 10:30 a.m. in the chamber of commerce office.photograph by george sakkestadcherrina yoon, marketing director and social media coordinator at sue’s gallery cafe in saratoga photographs a couple of latte’s for their instagram page. the sessions will cover the four most u






adobe is creating a storm with its cloud system for marketing


why it matters to you accessing analytics and collaborating as a team is getting simpler with adobe's system of clouds designed specifically for marketing and enhancing customer experience.if cloud storage was actual clouds in the sky, adobe would be brewing up a storm. on tuesday, the company announced adobe experience cloud and advertising cloud as well as enhancements to the existing adobe cloud platform during the adobe summit in las vegas. together, the cloud network works as integrated business tools for streamlining advertising and customer experience efforts. of course, the latest cloud system works with adobe’s creative cloud too, pulling assets from photoshop into the marketing cloud and accessing analytics and social data right from premiere pro, for example.adobe experience clo






infor inks integration, sales pact with marketo


enterprise software firms infor and marketo have forged a new partnership around their respective sales and marketing platforms. what's hot on zdnetspecifically, infor's crm suite will integrate with marketo's marketing automation platform, allowing the two companies to jointly sell them to business customers. in big picture terms, the partnership can be seen as a combined effort to take on the giants of the enterprise software space, including salesforce, oracle, adobe, microsoft, ibm and sap. marketo went public in 2011 but was acquired by vista equity partners last may for about $1.79 billion. the company has since focused on building an ecosystem of marketing technology via third-party ad ons and corporate partnerships. as for infor, ceo charles philips said the alliance with marketo w






is snapchat a media company? even hollywood can't decide


for its recent film “fifty shades darker,” universal pictures created a feature on snapchat that enabled users to put digital masquerade masks on their selfies — a reference to the kinky r-rated romance.young users played with the face-altering lens for up to 40 seconds, an unusually long time in the ephemeral world of social media and a sign that the campaign was making a connection.“snapchat is an attractive platform to work with because they have a very engaged audience,” said doug neil, universal’s digital marketing executive vice president. “it’s the right place to be if you want to reach highly desired audiences.” the unconventional promotional efforts, which began in 2014 with an ad for universal’s “ouija,” may be just the beginning of hollywood’s efforts to use snapchat to reach mi






attorneys outline bleak reentry prospects to worried somalis


for san diegans with friends and family who may now be banned from the u.s., quick courtroom victories can only provide so much comfort.that was the takeaway at the east african center in city heights on sunday, where extra chairs were needed to seat around 150 immigrants, advocates and lawyers meeting to absorb president donald trump’s travel and immigration ban.the group loudly applauded a federal judge’s ruling that blocked part of the ban. but plenty of fears remain about the executive action, which indefinitely barred u.s. entry to anyone fleeing syria and imposed a 90-day ban on those looking to enter the country from seven majority muslim countries — iran, iraq, libya, somalia, sudan, syria and yemen — until more “extreme vetting” can be figured out.ismahan abdullahi, an event organ