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squeezed by bad press, juicero to offer refunds on its machines


top of the order:  squeezing every penny: by now, you’ve probably heard about juicero, the san francisco-based startup that secured $120 million in venture capital funding to make a machine that will squeeze bags of produce into juice and costs $400 to purchase. but, hey, the things used to cost $700 before juicero cut the price earlier this year, so $400 is practically a steal, right?earlier this week, juicero found its reputation squeezed, if you will, after a report from bloomberg determined that almost as much juice could be gotten from squeezing one of juicero’s produce bags by hand as could by squeezing the bag with a juicero machine. this, of course, blew up the internet for a while, and brought into question the sanity of silicon valley and the bay area as the rest of the world won






juicero and whole foods partner up to bring juice to customers


why it matters to you $400 is a lot to spend on a juicer, but for $5 you can get a glass of juicero juice from whole foods.if you can’t afford to buy the $400 juicero for your home, there’s now another way for you to get your cold-pressed juice fix. thanks to a new partnership with whole foods, you can now find the countertop cold-press juicer at your favorite high-end grocery store. beginning this month, juicero will unveil 11 juice bars in whole foods markets across southern california. and unlike other juice bars, this one will be totally self-serve and promises to be quite interactive.“we’re thrilled to work with whole foods market, as we share many values around quality, maximizing health and personal vitality,” said jeff dunn, ceo of juicero. “juicero’s partnership with whole foods m






juicero and whole foods partner up to bring juice to customers


why it matters to you $400 is a lot to spend on a juicer, but for $5 you can get a glass of juicero juice -- and taste the hype yourself.if you can’t afford to buy the $400 juicero for your home (and who can, really?), there’s another way to get your cold-pressed juice fix. thanks to a new partnership with whole foods, you can now find the countertop cold-press juicer at your favorite high-end grocery store. beginning this month, juicero will unveil 11 juice bars in whole foods markets across southern california. and unlike other juice bars, this one will be totally self-serve — and promises to be quite interactive.“we’re thrilled to work with whole foods market, as we share many values around quality, maximizing health and personal vitality,” said jeff dunn, ceo of juicero. “juicero’s par






this $400 juicer is the laughingstock of the internet


if you haven’t heard of the juicero juicer, you’re in for a real treat. take a look at this review of the juicero how-to video.full story at youtube.more tech flubs. posted by josh urich






juicero ceo promises refunds for any dissatisfied customers while defending the


jeff dunn, the former coca cola executive who became ceo of juicero last year, has responded to a wave of coverage suggesting that the company’s juice press isn’t all that was promised — and he’s offering dissatisfied customers their money back.a bloomberg report showed that juicero’s packs could be squeezed by hand, no expensive juicer required.dunn’s response? he doesn’t deny that hand-squeezing is a very real possibility, but he does quibble about what you’ll find inside, saying it’s “nothing but fresh, raw, organic chopped produce” — see, it’s not juice yet because it hasn’t been pressed.“what you will get with hand-squeezed hacks is a mediocre (and maybe very messy) experience that you won’t want to repeat once, let alone every day,” he argued. more importantly, he said, “the value of






juicero ceo promises refunds for any dissatisfied customers while defending the


jeff dunn, the former coca-cola executive who became ceo of juicero last year, has responded to a wave of coverage suggesting that the company’s juice press isn’t all that was promised — and he’s offering dissatisfied customers their money back.a bloomberg report showed that juicero’s packs could be squeezed by hand, no expensive juicer required.dunn’s response? he doesn’t deny that hand-squeezing is a very real possibility, but he does quibble about what you’ll find inside, saying it’s “nothing but fresh, raw, organic chopped produce” — see, it’s not juice yet because it hasn’t been pressed.“what you will get with hand-squeezed hacks is a mediocre (and maybe very messy) experience that you won’t want to repeat once, let alone every day,” he argued. more importantly, he said, “the value of






silicon valley's $400 juicero "juicing system" turns out to be a machine that sq


bloomberg reports that juicero, a $400 gadget that "transformed single-serving packets of chopped fruit and vegetables into a refreshing and healthy beverage" displeased investors who feel misled about what it does. see, it turns out that the special bags it uses can simply be squeezed by hand into a glass. which suggests, in turn, that juicero is basically a $400 machine that squeezes a bag so you don't have to. but it's internet-connected! isn't that awesome? ...after the product hit the market, some investors were surprised to discover a much cheaper alternative: you can squeeze the juicero bags with your bare hands. two backers said the final device was bulkier than what was originally pitched and that they were puzzled to find that customers could achieve similar results without it. b






you can squeeze juicero bags with your bare hands, no $400 machine needed


why it matters to you at least you know you can still grab a drink from a juicero pack should the machine ever break down.it probably looks kinda cool sitting there on your kitchen counter, but the juicero may not be all it’s cracked up to be.the high-tech juicer had silicon valley investors drooling with delight when they first set eyes on it in 2016, though its wallet-busting launch price of $700 left many consumers opting to stick with their regular order of tropicana.a cut to $400 this year, however, prompted renewed interest among fresh-juice fans and helped to boost sales of the machine, which squeezes fruit (or veg) mulch from a pack into a cup for a healthy eight-ounce drink.well, it turns out you can squeeze the juice out of the pack using your bare hands in the same time as it ta






you can squeeze juicero bags with your bare hands, no $400 machine needed


why it matters to you at least you know you can still grab a drink from a juicero pack should the machine ever break down.it probably looks kinda cool sitting there on your kitchen counter, but the juicero may not be all it’s cracked up to be.the high-tech juicer had silicon valley investors drooling with delight when they first set eyes on it in 2016, though its wallet-busting launch price of $700 left many consumers opting to stick with their regular order of tropicana.a cut to $400 this year, however, prompted renewed interest among fresh-juice fans and helped to boost sales of the machine, which squeezes fruit (or vegetable) mulch from a pack into a cup for a healthy eight-ounce drink.well, it turns out you can squeeze the juice out of the pack using your bare hands in the same time as






you can squeeze juicero bags with your bare hands, no $400 machine needed


why it matters to you at least you know you can still grab a drink from a juicero pack should the machine ever break down.it probably looks kinda cool sitting there on your kitchen counter, but the juicero may not be all it’s cracked up to be.the high-tech juicer had silicon valley investors drooling with delight when they first set eyes on it in 2016, though its wallet-busting launch price of $700 left many consumers opting to stick with their regular order of tropicana.a cut to $400 this year, however, prompted renewed interest among fresh-juice fans and helped to boost sales of the machine, which squeezes fruit (or vegetable) mulch from a pack into a cup for a healthy eight-ounce drink.well, it turns out you can squeeze the juice out of the pack using your bare hands in the same time as






disassembling and reviewing a juicero, the juicer for "rich weirdos"


you probably remember the juicero cold press juicer––what this guy calls the “juicer for rich weirdos.” in this video, see what makes it tick and have a few good laughs.full story at youtube.more humor. posted by josh urich






juicero may be the absurd avatar of silicon valley hubris, but boy is it well-en


the juicero story is a funny one in some ways and a sad one in others, so let’s just assume they cancel each other out and admire the machine itself in a nice judgment-free moral vacuum.juicero users find that man trumps machinejuicero ceo promises refunds for any dissatisfied customers while defending the company's techjuicero loses another member of its founding teamor rather, let’s let someone qualified do it for us. ben einstein, general partner at bolt, served up this excellent teardown of the juicero on the company blog. if you were wondering how a juice press could possibly cost $400… well, this is how.without getting into the nitty-gritty (einstein does it far better than i would, anyway), the gist is that this thing is extremely overengineered in the most fabulous possible way. ev






of course ivanka trump tweeted about juicero


image: twitteri’ve said it before and i’ll say it again: i love juicero. i love this dumb, insanely over-engineered, $400 juice squeezing machine that works marginally better than using your own hands. and it turns out i may share that passion with the nation’s first daughter, ivanka trump.advertisementas pointed out by several twitter users, in march 2016, ivanka tweeted about her love for the trendy, embattled startup: yes, please, indeed.advertisementwe should also point out here that according to crunchbase and reports from the time, thrive capital—the venture capital firm of ivanka trump’s brother-in-law, joshua kushner—invested in juicero in march 2016.in fact, ivanka trump has tweeted quite a few times about companies that thrive invested in, according to crunchbase’s records. there






of course ivanka trump tweeted about juicero


image: twitteri’ve said it before and i’ll say it again: i love juicero. i love this dumb, insanely over-engineered, $400 juice squeezing machine that works marginally better than using your own hands. and it turns out i may share that passion with the nation’s first daughter, ivanka trump.advertisementas pointed out by several twitter users, in march 2016, ivanka tweeted about her love for the trendy, embattled startup: yes, please, indeed.advertisementwe should also point out here that according to crunchbase and reports from the time, thrive capital—the venture capital firm of ivanka trump’s brother-in-law, joshua kushner—invested in juicero in march 2016.in fact, ivanka trump has tweeted quite a few times about companies that thrive invested in, according to crunchbase’s records. there






the juicero is now available in 17 states across the country


why it matters to you juicing is great for you and all, but it can be messy and cumbersome with all the fruits and vegetables you have to chop up. not so with the juicero.the tech world is abuzz with incredible new inventions. smartphones are more powerful than ever, you can experience a reality that is virtual, and … a high-tech juicer that has raised $120 million. the juicero is expanding beyond the shelves of whole foods in california and coming to a state near you. whereas the juicer was previously available on the west coast you can find it in arizona, arkansas, california, colorado, idaho, kansas, louisiana, nebraska, nevada, new mexico, oklahoma, oregon, south dakota, texas, utah, washington, and wyoming.you can also find the juicero and its healthy products at williams-sonoma in be






how 'silicon valley,' 'the circle' help explain tech love


by scott tobias, special to the washington postif it hadn’t happened in real life, the hbo comedy “silicon valley” surely would have invented juicero. pitched as “keurig for juice,” the wifi-enabled product collected over $120 million in venture capital with the promise that tech-savvy health nuts would shell out $400 for the hardware and $5 to $8 for disposable, pre-cut “produce packs.”but in mid-april, juicero turned into a folly for the ages, after two bloomberg reporters discovered that they could get close to the promised eight ounces of juice simply by squeezing a produce pack for 90 seconds. social media was abuzz with juicero jokes when alec berg, a frequent writer and director on “silicon valley,” called to discuss the real-life quirks and anxieties the show so scrupulously reflec






juicero users find that man trumps machine


fade in:ext. bohemian grove – nighttwo vcs are wearing feathered headdresses and leather breeches. one, anton, is drinking soylent 3.0 from a bag, the other, brad, chateau margaux 2009 balthazar from a bark cup. another younger vc, chase, crushes a juicero with a golf club in the firelight.anton:he’s taking it really hard.brad:who? what?anton:chase over there. that’s the juicero he’s ubering right now. he dumped $45 million into that thing. he was sucked in by the glamour of juicing. and it bit him. it bit him like a dog.brad:why is he so upset? i’ve been at my retreat in thailand for the past year. total media cleanse. catch me up.anton sips his soylent and then spits it back out into the grass as edm rises over the trees.anton:juicero is getting attacked in the press for being a ridiculo






juicero users find that man trumps machine


fade in:ext. bohemian grove – nighttwo vcs are wearing feathered headdresses and leather breeches. one, anton, is drinking soylent 3.0 from a bag, the other, brad, chateau margaux 2009 balthazar from a bark cup. another younger vc, chase, crushes a juicero with a golf club in the firelight.anton:he’s taking it really hard.brad:who? what?anton:chase over there. that’s the juicero he’s ubering right now. he dumped $45 million into that thing. he was sucked in by the glamour of juicing. and it bit him. it bit him like a dog.brad:why is he so upset? i’ve been at my retreat in thailand for the past year. total media cleanse. catch me up.anton sips his soylent and then spits it back out into the grass as edm rises over the trees.anton:juicero is getting attacked in the press for being a ridiculo






silicon valley's $400 juicero juicer may be feeling the squeeze


one of the most lavishly funded gadget startups in silicon valley last year was juicero inc. it makes a juice machine. the product was an unlikely pick for top technology investors, but they were drawn to the idea of an internet-connected device that transforms single-serving packets of chopped fruits and vegetables into a refreshing and healthy beverage.doug evans, the company's founder, would compare himself with steve jobs in his pursuit of juicing perfection. he declared that his juice press wields four tons of force-"enough to lift two teslas," he said. google's venture capital arm and other backers poured about $120 million into the startup.juicero sells the machine for $400, plus the cost of individual juice packs delivered weekly. tech blogs have dubbed it a "keurig for juice."but






good deal on an echo dot: $38 / boing boing


it’s easy to squeeze the juice out of a juicero juice bag with your bare hands. but for some reason, the $400 juicero machine was built to squeeze charcoal briquettes into diamonds. ben einstein, a product designer and venture capitalist, took one apart to see what was inside. excerpts: juicero’s press is an incredibly complicated […]this has been out for a while, but my iftf colleague brad just told me about it last week. it’s the $400 juicero juicing machine. to make juice with it, you must subscribe to receive pre-masticated produce that comes in packs (priced between $7 and $10 per pack, $35 to $50 per week). the packs […]an amusing, slightly unsettling video. just a glitch, right?yes, yes there is. the ultraportable twisty glass mini boasts all of the simplicity of its forebear, while






good deal on an echo dot: $38 / boing boing


it’s easy to squeeze the juice out of a juicero juice bag with your bare hands. but for some reason, the $400 juicero machine was built to squeeze charcoal briquettes into diamonds. ben einstein, a product designer and venture capitalist, took one apart to see what was inside. excerpts: juicero’s press is an incredibly complicated […]this has been out for a while, but my iftf colleague brad just told me about it last week. it’s the $400 juicero juicing machine. to make juice with it, you must subscribe to receive pre-masticated produce that comes in packs (priced between $7 and $10 per pack, $35 to $50 per week). the packs […]an amusing, slightly unsettling video. just a glitch, right?loot crate is a subscription service that delivers a box of curated pop culture goods to your doorstep. to






inside the dysfunctional origins of juicero


juicero began in secret. the startup, a sort of keurig for cold-pressed plant-water—which made headlines for the $120 million in venture capital it secured from the likes of google and kleiner-perkins between 2013 and 2015, and again when it announced its wi-fi-connected countertop appliance would cost a jaw-dropping $700 on launch—intended to keep its business free from prying eyes, either because it feared corporate espionage, mockery, or both. was it the future of convenient health food, or an overfunded subscription service for bags of chopped up plants?advertisementfounded in 2013 by doug evans, erstwhile ceo of new york juice company organic avenue, juicero coupled a bizarre set of interests: a curdled, monopolized tech industry which has run dry on useful new ideas; the medically-va






inside the dysfunctional origins of juicero


juicero began in secret. the startup, a sort of keurig for cold-pressed plant-water—which made headlines for the $120 million in venture capital it secured from the likes of google and kleiner-perkins between 2013 and 2015, and again when it announced its wi-fi-connected countertop appliance would cost a jaw-dropping $700 on launch—intended to keep its business free from prying eyes, either because it feared corporate espionage, mockery, or both. was it the future of convenient health food, or an overfunded subscription service for bags of chopped up plants?advertisementfounded in 2013 by doug evans, former ceo of new york juice company organic avenue, juicero coupled a bizarre set of interests: a curdled, monopolized tech industry which has run dry on useful new ideas; the medically-vague






inside the dysfunctional origins of juicero


juicero began in secret. the startup, a sort of keurig for cold-pressed plant-water—which made headlines for the $120 million in venture capital it secured from the likes of google and kleiner-perkins between 2013 and 2015, and again when it announced its wi-fi-connected countertop appliance would cost a jaw-dropping $700 on launch—intended to keep its business free from prying eyes, either because it feared corporate espionage, mockery, or both. was it the future of convenient health food, or an overfunded subscription service for bags of chopped up plants?advertisementfounded in 2013 by doug evans, former ceo of new york juice company organic avenue, juicero coupled a bizarre set of interests: a curdled, monopolized tech industry which has run dry on useful new ideas; the medically-vague






inside the dysfunctional origins of juicero


juicero began in secret. the startup, a sort of keurig for cold-pressed plant-water—which made headlines for the $120 million in venture capital it secured from the likes of google and kleiner-perkins between 2013 and 2015, and again when it announced its wi-fi-connected countertop appliance would cost a jaw-dropping $700 on launch—intended to keep its business free from prying eyes, either because it feared corporate espionage, mockery, or both. was it the future of convenient health food, or an overfunded subscription service for bags of chopped up plants?founded in 2013 by doug evans, erstwhile ceo of new york juice company organic avenue, juicero coupled a bizarre set of interests: a curdled, monopolized tech industry which has run dry on useful new ideas; the medically-vague but burge






inside the dysfunctional origins of juicero


juicero began in secret. the startup, a sort of keurig for cold-pressed plant-water—which made headlines for the $120 million in venture capital it secured from the likes of google and kleiner-perkins between 2013 and 2015, and again when it announced its wi-fi-connected countertop appliance would cost a jaw-dropping $700 on launch—intended to keep its business free from prying eyes, either because it feared corporate espionage, mockery, or both. was it the future of convenient health food, or an overfunded subscription service for bags of chopped up plants?founded in 2013 by doug evans, former ceo of new york juice company organic avenue, juicero coupled a bizarre set of interests: a curdled, monopolized tech industry which has run dry on useful new ideas; the medically-vague but burgeoni






juisir is the magical juicer that requires no cleaning


why it matters to you cleaning juicers has always been a chore, but the juisir may make getting your fruits and veggies easier than ever.if your aversion to cleaning is what’s been keeping you from juicing, consider your aversion … averted. a new juicer has made its debut on kickstarter, and while it’s entering a relatively crowded marketplace, it claims to have one feature that makes it stand out from the pack — no cleaning required. meet juisir, an “innovative cold press juicier” that applies eight tons of force to your favorite juice recipe, and leaves no mess in its wake.the juisir isn’t the only juicing contraption out there — some may remember juicero, an overpriced juicer that used pre-packed bags to serve up healthy juice — but juicero has been getting a ton of bad press after it w






do not open our juice bags


gif this week saw the latest chapter in the utterly wonderful saga of juicero, the $400 juice machine maker that attracted $120 million in venture capital funding. on wednesday, a bombshell bloomberg report exposed the secret that threatened to ruin the company: you can get almost exactly the same juice without the company’s expensive press by squeezing their damn bags yourself with the hands god gave you.advertisementtoday, juicero ceo jeff dunn hit back with a medium post designed to dispel this misinformation and argue that you should not, in fact, attempt to squeeze the bag yourself. do not squeeze the bag. do not squeeze it.after some boring shit about how having worked at coca-cola makes dunn the best man to sell you juice, the juicero ceo gets down to proving why his machine is good






here’s how nasa tests mars rovers on earth / boing boing


it’s easy to squeeze the juice out of a juicero juice bag with your bare hands. but for some reason, the $400 juicero machine was built to squeeze charcoal briquettes into diamonds. ben einstein, a product designer and venture capitalist, took one apart to see what was inside. excerpts: juicero’s press is an incredibly complicated […]last december, anyone who searched google for “did the holocaust happen? would see a white supremacist website at the top of the results. to counteract these kinds of problems, google updated its search quality rater guidelines to devalue “misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories,” says google vice president of engineering ben […]in 1941, catalonian chicken farmer juan pujol made an unlikely leap into the






do not squeeze our juice bags [updated]


gif this week saw the latest chapter in the utterly wonderful saga of juicero, the $400 juice machine maker that attracted $120 million in venture capital funding. on wednesday, a bombshell bloomberg report exposed the secret that threatened to ruin the company: you can get almost exactly the same juice without the company’s expensive press by squeezing their damn bags yourself with the hands god gave you.advertisementtoday, juicero ceo jeff dunn hit back with a medium post designed to dispel this misinformation and argue that you should not, in fact, attempt to squeeze the bag yourself. do not squeeze the bag. do not squeeze it.after some boring shit about how having worked at coca-cola makes dunn the best man to sell you juice, the juicero ceo gets down to proving why his machine is good






inside the dysfunctional origins of juicero


bryan [email protected] writer, internet culture and communities






how to obtain juice without a juicero


photo by bertholf.you guys know i love a shiny new kitchen appliance—hello, very specific ice machine—but it just doesn’t make sense to purchase a juicero. i love fresh juice as much as the next person who drinks it to feel slightly better about her life choices, but a $400-juice squeezer just isn’t in the cards.this week saw the latest chapter in the utterly wonderful saga of juicero, the $400 juice machine…read more read more luckily, there are ways you can obtain, fresh, somewhat healthful juice without a juicer, little bags, qr codes, or even wi-fi. here are my favorites:use your blenderblenders are pretty good at extracting liquid from fleshy fruits and vegetables, and this method can be used to make a lot of juice. it takes a little more time and effort than getting a bag out of the






silicon valley's hottest overpriced juicer apparently works worse than your bare


remember juicero? it was the darling of glass-eyed silicon valley investors just a year ago. but it turns out the the $400 juice-making gadget is very literally useless. you can actually just buy the juice packets and squeeze the goods into your glass with your bare hands, no gadget required.advertisementif you’re one of the poor souls who paid for this overpriced piece of counter candy, let us be the first to say: you deserve this pain. juicero made headlines last year by promising fresh green juice with the convenience of a keurig coffeemaker. it never seemed like a good deal.here’s the pitch. you buy the juicer machine. you buy the pouches with the juice goodies. combine the two, and you’ve got a glass of delicious green juice. by the way, the machine costs $400. pouches of juice ingred






your squeezing hands outperform this $400 iot juicer / boing boing


juicero is a self-parodying high-tech juicing machine that raised millions in venture capital on the promise of delivering a highly calibrated squeeze to a pack of mulch sold in expensive, drm-locked pouches, for a mere $400. report this ad the juicer was billed as "providing enough force to life two teslas" by its founder, doug evans, who previously founded organic avenue, a chain of juice bars selling eye-wateringly expensive "cold pressed" juice in mason jars, to the delight of the kingmaking queen of woo, gwyneth paltrow. however, it turns out that you can just squeeze the pouches with your bare hands and get approximately the same amount of juice out of the pouches, in less time, without shelling out $400 or giving up a huge whack of counterspace. evans raised money without demonstrat






this dystopia is completely ridiculous


we live in dark and darkly hilarious times. our world has grown so bewildering and complicated, in no small part because of the finger jammed on technology’s fast-forward button, that many people have given up trying to make sense of it — or to make sense at all. that’s honestly my only explanation for some of the craziness out in the tech world these days.i once saw cory doctorow talk about ending drm worldwide in the next decade. oh, cory, do you have your work cut out. consider juicero. no, wait, stop laughing — i mean, keep laughing, but not just at that. juicero isn’t just a vc excess poster child which built massively overdesigned juice press that could be replaced by, er, your hands: it was also, lest we forget, explicitly defended as drm for spinach. let me just say that again: drm






this dystopia is completely ridiculous


we live in dark and darkly hilarious times. our world has grown so bewildering and complicated, in no small part because of the finger jammed on technology’s fast-forward button, that many people have given up trying to make sense of it — or to make sense at all. that’s honestly my only explanation for some of the craziness out in the tech world these days.i once saw cory doctorow talk about ending drm worldwide in the next decade. oh, cory, do you have your work cut out. consider juicero. no, wait, stop laughing — i mean, keep laughing, but not just at that. juicero isn’t just vc excess poster child which built massively overdesigned juice press that could be replaced by, er, your hands: it was also, lest we forget, explicitly defended as drm for spinach. let me just say that again: drm f






on a busy urday, trump to call world leaders and sign more orders


president trump in the oval office on jan. 23, 2017.(p o: nicholas kamm, nicholas kamm, afp/getty images)washington — urday is a full working day in the white house, with president trump scheduled to make a round of phone calls to world leaders and sign more executive orders.the day caps off a dizzying nine-day stretch in which the new president appeared to be in perpetual motion, signing 15 executive actions, speaking to 11 world leaders, visiting three federal agencies and, on friday, hosting british prime minister theresa may.on tap for urday: japanese prime minister shinzō abe. german chancellor angela merkel, russian president vladimir putin., french president françois hollande and australian prime minister malcolm turnbull.most watched will be the call with putin, whose interference