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how to boost your business with influence marketing chatbots


the growing popularity of chatbots goes without question. we are all familiar with a rule-based chatbot that is quite easy to distinguish from a human being. it demands exact command input to respond, so this form of communication isn’t that new.however, ai-powered chatbots make a different story. in addition to the information-providing bots, like echo by amazon or apple’s siri, that has almost no influence on marketing and sales, online stores get their loyal assistants represented by branded chatbots.these chatbots are taking a firm position in modern marketing. in 2016, a lot of retailers started using chatbots to foster brand awareness and personalize customer experience.it was the right decision for both sides. modern clients are less responsive to old marketing techniques; they appr






payments are all that’s needed for chatbots to deliver on their promise, says ki


after the initial hype, chatbots have been written off by many in the tech industry for failing to deliver on their promise. but one of the leading figures behind chatbots believes one missing component can spark the revolution: payments.initial viewed by many as replacements for apps, and a method to increase customer engagement, there are few early examples of tangible success to date, as a recent report from marketing land explained in depth.“if i were looking at [chatbots] from the outside, i’d be saying the same thing,” kik ceo ted livingston told techcrunch in an interview. “right now, it is in a holding pattern until we get payments [but] we’ve seen so many killer examples of unlocking the world around you that we know there magic there.”canada-based kik claims over 300 million regi






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payments are all that’s needed for chatbots to deliver on their promise, says ki


after the initial hype, chatbots have been written off by many in the tech industry for failing to deliver on their promise. but one of the leading figures behind chatbots believes one missing component can spark the revolution: payments.initially viewed by many as replacements for apps, and a method to increase customer engagement, there are few early examples of tangible success to date, as a recent report from marketing land explained in depth.“if i were looking at [chatbots] from the outside, i’d be saying the same thing,” kik ceo ted livingston told techcrunch in an interview. “right now, it is in a holding pattern until we get payments [but] we’ve seen so many killer examples of unlocking the world around you that we know there is magic there.”canada-based kik claims over 300 million






twitter chatbots can now include buttons that push you to tweet, follow, click &


twitter today is rolling out a new feature that will allow businesses to prompt their followers to take an action beyond a simple fav or retweet. the company is introducing the ability for businesses to add buttons inside their direct message conversations designed to encourage customers to do things like tweet about the company’s twitter bot, visit their website, follow the business’s twitter account, or start a chat with another account the business runs, among other things.the feature is now one of several enhancements twitter has made to its direct messaging experience in recent months. in may, for example, twitter announced a way for businesses to run ads that were designed to bring users inside a direct messaging experience, where they could then interact with the business’s chatbot.






twitter chatbots can now include buttons that push you to tweet, follow, click &


twitter today is rolling out a new feature that will allow businesses to prompt their followers to take an action beyond a simple fav or retweet. the company is introducing the ability for businesses to add buttons inside their direct message conversations designed to encourage customers to do things like tweet about the company’s twitter bot, visit their website, follow the business’s twitter account, or start a chat with another account the business runs, among other things.the feature is now one of several enhancements twitter has made to its direct messaging experience in recent months. in may, for example, twitter announced a way for businesses to run ads that were designed to bring users inside a direct messaging experience, where they could then interact with the business’s chatbot.






kore.ai lets enterprises build intelligent chatbots with sentiment analysis


(image: kore.ai) enterprises are latching on to the fact that an automated intelligent chatbot can help them perform tasks such as sentiment analysis and complex workflows. however, enterprises may be reluctant to use bots on public platforms due to the issue of data ownership. data collected by a facebook messenger bot, for example, belongs to facebook. this is good news for facebook, but it's bad news for the company that commissioned the chatbot. now enterprises can build brand-agnostic chatbots that solve the data ownership issue. orlando fla.-based kore.ai has released conversational ai bots that live within other platforms such as slack or salesforce chatter, and they can be used for customer service or it support. any data collected is owned by the enterprise. from using vr for lear






facebook messenger launches discover as it takes on chatbots (again)


facebook isn’t done with chatbots quite yet, today, the company is launching discover, a hub inside messenger for discovering new and interesting chatbots to message with.the section which facebook announced at f8 is going live for users stateside and the company is billing it as an opportunity for people to interact with businesses and brands in more useful ways. the platform is, you guessed it, all about discovering new bots to give a whirl. in the tab, you’ll be able to browse through categories of bots, see featured bots and check out the ones you’ve recently used.discover will make it easier to find bots sure, but the feature seems to be more about re-emphasizing the chatbots medium.messenger has been known to be fast-and-dirty in trying new features out, even more so than the core fa






facebook messenger launches discover as it takes on chatbots (again)


facebook isn’t done with chatbots quite yet; today, the company is launching discover, a hub inside messenger for discovering new and interesting chatbots to message with.the section facebook announced at f8 is going live for users stateside, and the company is billing it as an opportunity for people to interact with businesses and brands in more useful ways. the platform is, you guessed it, all about discovering new bots to give a whirl. in the tab, you’ll be able to browse through categories of bots, see featured bots and check out the ones you’ve recently used.discover will make it easier to find bots sure, but the feature seems to be more about re-emphasizing the chatbots medium.messenger has been known to be fast-and-dirty in trying new features, even more so than the core facebook ap






apple’s business chat will bring customer service to the imessage platform


apple is working on a way to bring businesses to imessage platform, in order to answer customer questions, offer customer service and even perform transactions. though not announced at wwdc, a new page on apple’s developer site briefly details this new service, dubbed “business chat,” which will be able to operate across platforms, including iphone, ipad, and apple watch.further details about how business chat are not yet known – according to apple’s website, the service will be introduced on thursday, june 9th, at a wwdc session.business chat sounds a lot like apple’s attempt to move into a space where social networks like facebook and twitter today dominate. twitter has recently doubled down on customer service, with a variety of new tools like welcome messages, quick replies, custom pro






apple’s business chat will bring customer service to the imessage platform


apple is working on a way to bring businesses to the imessage platform, in order to answer customer questions, offer customer service and even perform transactions. though not announced at wwdc, a new page on apple’s developer site briefly details this new service, dubbed “business chat,” which will be able to operate across platforms, including iphone, ipad, and apple watch.further details about how business chat are not yet known – according to apple’s website, the service will be introduced on thursday, june 9th, at a wwdc session.business chat sounds a lot like apple’s attempt to move into a space where social networks like facebook and twitter today dominate. twitter has recently doubled down on customer service, with a variety of new tools like welcome messages, quick replies, custom






only five percent of enterprises have integrated influencer marketing according


san francisco based influencer mana ent platform traackr has released its global research report evaluating the current state of influencer marketing.it polled 102 brand strategists and marketers from enterprises such as microsoft, american express, 3m, amazon web services, and diageo, with 48 percent of respondents working in companies with over 10,000 staff. the report, "influence 2.0: the future of influencer marketing" highlights that current influencer marketing is tactical, with low-level financial and resource investment. it states that this is a "fundamental failure of current programs" that hinder performance and prevent influencer marketing becoming a strategic investment at a board level.although 71 percent of marketers rate influencer marketing as a strategic or highly strategi






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for ibm’s cto for watson, not a lot of value in replicating the human mind in a


“everybody and their mother is out to create their own specialized voice-activated devices,” ibm fellow and cto for its watson project rob high told me during an interview at mwc. ibm, of course, doesn’t offer a direct competitor to siri, google assistant or alexa, but the company hopes that developers will choose watson, in all its various guises, to power their ai apps, smart chatbots and similar services.high was not very positive about the current generation of chatbots and virtual agents but he believes that ibm may have the technology to push this far enough so that its users can get more utility out of them. “classic mobile applications, web applications, ivrs — all those channels are prone to getting advantage to having a virtual agent that has more depth to conduct a conversation






what to expect at facebook's f8 developer conference in san jose


when facebook first opened up its social network to app developers in 2007, the site only had 20 million users, the “like” button didn’t even exist and the tech firm wasn’t a publicly traded company.today, menlo park-based facebook has grown to 1.9 billion users and is making big bets on messaging, virtual reality, chatbots and even internet-beaming drones.on tuesday and wednesday, more than 4,000 people from around the world are expected to attend the company’s developer conference in san jose. facebook ceo mark zuckerberg outlined the company’s 10-year road map at last year’s f8 conference and is expected to deliver the keynote address again.“you’ll hear a lot from us about how we are innovating on that road map, so stay tuned,” said desiree motamedi, facebook’s head of developer product






salesforce to use ai to boost your sales, marketing, and customer service effort


salesforce launched its einstein analytics app portfolio on thursday, leveraging artificial intelligence (ai) to boost the analytics capabilities available to users on its crm platform. according to a press release, it will help find new insights and recommend "actions to accelerate sales, improve customer service and optimize marketing campaigns." customers already have access to some analytics tools in salesforce, but einstein analytics is supposed to weave ai into those tools so that they provide more effective results. analytics are more "important than ever before," the release said, and the new offering could help users improve their approach, without having to write the algorithms themselves. "with einstein analytics, every crm user can now see not only what happened in their busine






how businesses can use affiliate marketing to boost revenue generation


san francisco, calif.-based content platform viglink provides a platform for users to leverage affiliate marketing to supplement larger performance marketing strategies. (image: viglink)social media influences consumer buying patterns, as well as where those opportunities to buy from social media are sourced. but how can firms leverage social media for revenue generation?affiliate marketing has been used the last few years to supplement online revenue generation. it is a good way to generate an income from online advertising. given the shifting digital media landscape, it now has a platform for mass adoption, use, and success in 2017. no one doubts the influence of social media and the format in which it shares information. affiliate marketing takes advantage of existing good quality conte






how you can use seo to boost your digital marketing | the global dispatch


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can tech and marketing ever work together? four ways to build vital bridges


for an organisation to succeed, there's no room for petty fighting between marketing and tech. image: przemyslaw koch, getty images/istockphoto long gone are the days when the cio alone was responsible for buying technology in a business. just as likely now is that the marketing chiefs will be expected to procure and use digital tools to build brands and boost customer experiences. so how can cios and cmos create a mutually beneficial relationships? zdnet speaks to the experts.find common ground to help the business grow five ways to build a happy and engaged team managers should develop their teams, not just lead them. here's how.cio consultant andrew abboud recognises that technology chiefs and cmos can have a fraught relationship, especially in an age when both executives are fighting f






next insurance launches facebook messenger chatbot to replace the insurance agen


guy goldstein, co-founder and ceo of next, said: "70 percent of our customers are buying insurance on their phones."from it consultants to personal trainers, therapists, coaches, photographers, and maintenance engineers, the small business sector is vast and expanding. however, the small business insurance market seems to be dominated by generic policies that do not align with the nuances of each individual type of business.chatbot technology is redefining the way we view and engage with some of the largest and most traditional industries, including insurance. call centers, websites, and mobile apps are no longer the only means of interaction with brands. chatbots are fast becoming a business imperative for businesses that want to engage with their customers. online chat through chatbots h






two out of three consumers don't realize they're using ai


special feature ai and the future of business machine learning, task automation and robotics are already widely used in business. these and other ai technologies are about to multiply, and we look at how organizations can best take advantage of them.businesses are scrambling to use artificial intelligence and trying to work out how best to put digital assistants to work. consumers are wondering what impact these new technologies will have on their everyday lives. ai spans the breadth of our activities. from business to leisure, we interact with ai when we use an app to turn on a light bulb, talk to google home or amazon alexa, or write better emails. google, ibm, yahoo, apple, salesforce, and intel have been acquiring start-ups. even twitter, ebay and microsoft are racing to acquire the to






facebook's new messenger menus could mean the end of chatting with chatbots


why it matters to you facebook is giving bot makers the ability to ditch the chat element from chatbots by replacing the text input field in messenger with a new menu filled with responses. but where's the fun in that?when’s the last time you had a conversation with a facebook chatbot? if you had to take a moment to think of an answer, it probably wasn’t recently or, maybe, ever.facebook is coming to the realization that despite messenger bots having been around for almost a year, people may still be ignoring them.in an effort to change how users approach bots, the company has announced a bunch of new developer features. chief among the updates for bot-makers is the “persistent menu” function, which essentially presents all of a bot’s features instantaneously before the conversation begins






facebook's new messenger menus could mean the end of chatting with chatbots


why it matters to you facebook is giving bot makers the ability to ditch the chat element from chatbots by replacing the text input field in messenger with a new menu filled with responses. but where's the fun in that?when’s the last time you had a conversation with a facebook chatbot? if you had to take a moment to think of an answer, it probably wasn’t recently, if ever. facebook is coming to the realization that despite messenger bots having been around for almost a year, people may still be ignoring them.in an effort to change how users approach bots, the company announced a bunch of new developer features. chief among the updates for bot-makers is the “persistent menu” function, which essentially presents all of a bot’s features instantaneously before the conversation begins. develope






maana's new partnership brings intelligent chatbots to speed up enterprise workf


chatbots are fast becoming one of the pillars of artificial intelligence. in both internal and external communications, chatbots are becoming more accurate, consistent, scalable, and cost effective than humans. in the enterprise, chatbots are now being used to improve workflow, and asset optimisation joining up data from across the organisation.palo alto-based maana has partnered with new york-based chatbot technology company exclone inc to bring specialised chatbots to its enterprise knowledge technology platform. maana's knowledge platform crawls, indexes, classifies, and correlates data from silos to create a knowledge structure of data that might have been unknown to the enterprise.the platform encodes human expertise and data into 'digital knowledge' which enables technologists to bui






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which marketing strategy is right for your business? | the global dispatch


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amazon lex, the technology behind alexa, opens up to developers


amazon lex, the technology powering amazon’s virtual assistant alexa, has exited preview, according to a report from reuters this morning. the system, which involves natural language understanding technology combined with automatic speech recognition, was first introduced in november, at amazon’s aws re:invent conference in las vegas.at the time, amazon explained how lex can be used by developers who want to build their own conversational applications, like chatbots.as an example, the company had demoed a tool that allowed users to book a flight using only their voice.however, the system is not limited to working only in the chatbots you find in today’s consumer messaging apps, like facebook messenger (though it can be integrated with that platform). lex can actually work in any voice or t






amazon lex, the technology behind alexa, opens up to developers


amazon lex, the technology powering amazon’s virtual assistant alexa, has exited preview, according to a report from reuters this morning. the system, which involves natural language understanding technology combined with automatic speech recognition, was first introduced in november, at amazon’s aws re:invent conference in las vegas.at the time, amazon explained how lex can be used by developers who want to build their own conversational applications, like chatbots.as an example, the company had demoed a tool that allowed users to book a flight using only their voice.however, the system is not limited to working only in the chatbots you find in today’s consumer messaging apps, like facebook messenger (though it can be integrated with that platform). lex can actually work in any voice or t






telegram now lets users buy things from chatbots in its messaging app


messaging app telegram has dropped a major update today that sees its service gain support for chatbot payments. it has also added short video messages and new design options for its instant view reading mode.telegram, which puts a focus on security, introduced chatbots nearly two years ago, and now it is bringing support for payments for chatbots. that’s likely to open up a whole series of commercial opportunities for companies that want to use the chatbot platform to connect with consumers. the most obvious is e-commerce, but real-life commerce through bots — for example, buy a coke in a shop by interacting with its bot — is a possibility that other companies beyond telegram are considering. kik ceo ted livingston recently told techcrunch that the introduction of payments is key to makin






telegram now lets users buy things from chatbots in its messaging app


messaging app telegram has dropped a major update today that sees its service gain support for chatbot payments. it has also added short video messages and new design options for its instant view reading mode.telegram, which puts a focus on security, introduced chatbots nearly two years ago and now it is bringing support for payments for chatbots. that’s likely to open up a whole series of commercial opportunities for companies that want to use the chatbot platform to connect with consumers. the most obvious is e-commerce, but real-life commerce through bots — for example, buy a coke in a shop by interacting with its bot — is a possibility that other companies beyond telegram are considering. kik ceo ted livingston recently told techcrunch that the introduction of payments is key to making






telegram now lets users buys things from chatbots in its messaging app


messaging app telegram has dropped a major update today that sees its service gain support for chatbot payments. it has also added short video messages and new design options for its instant view reading mode.telegram, which puts a focus on security, introduced chatbots nearly two years ago and now it is bringing support for payments for chatbots. that’s likely to open up a whole series of commercial opportunities for companies that want to use the chatbot platform to connect with consumers. the most obvious is e-commerce, but real-life commerce through bots — for example, buy a coke in a shop by interacting with its bot — is a possibility that other companies beyond telegram are considering. kik ceo ted livingston recently told techcrunch that the introduction of payments is key to making






telegram now lets users buy things from chatbots in its messaging app


messaging app telegram has dropped a major update today that sees its service gain support for chatbot payments. it has also added short video messages and new design options for its instant view reading mode.telegram, which puts a focus on security, introduced chatbots nearly two years ago, and now it is bringing support for payments for chatbots. that’s likely to open up a whole series of commercial opportunities for companies that want to use the chatbot platform to connect with consumers.the most obvious is e-commerce, but real-life commerce through bots — for example, buy a coke in a shop by interacting with its bot — is a possibility that other companies beyond telegram are considering. kik ceo ted livingston recently told techcrunch that the introduction of payments is key to making






telegram now lets users buy things from chatbots in its messaging app


messaging app telegram has dropped a major update today that sees its service gain support for chatbot payments. it has also added short video messages and new design options for its instant view reading mode.telegram, which puts a focus on security, introduced chatbots nearly two years ago, and now it is bringing support for payments for chatbots. that’s likely to open up a whole series of commercial opportunities for companies that want to use the chatbot platform to connect with consumers.the most obvious is e-commerce, but real-life commerce through bots — for example, buy a coke in a shop by interacting with its bot — is a possibility that other companies beyond telegram are considering. kik ceo ted livingston recently told techcrunch that the introduction of payments is key to making






campaign monitor acquires tagga to boost email marketing with customer data


email marketing company campaign monitor is announcing that it has acquired tagga.founded in 2008, tagga is a customer data platform, which means businesses can use it to combine user data from different sources and create different segments to target with marketing campaigns.campaign monitor ceo alex bard said that as personalization becomes a key part of email marketing, platforms like tagga will play a bigger role. in particular, he sees a big opportunity to plug customer data platforms into the systems that actually manage email marketing campaigns — like campaign monitor.cordial raises $6 million for its customized, automated email marketing servicecampaign monitor buys getfeedback to expand into surveys and open a u.s. officenew business model in hand, tagga raises $400,000 “the oppo






campaign monitor acquires tagga to boost email marketing with customer data


email marketing company campaign monitor is announcing that it has acquired tagga.founded in 2008, tagga is a customer data platform, which means businesses can use it to combine user data from different source and create different segments to target with marketing campaigns.campaign monitor ceo alex bard said that as personalization becomes a key part of email marketing, platforms like tagga will play a bigger role. in particular, he sees a big opportunity to plug customer data platforms into the systems that actually manage email marketing campaigns — like campaign monitor.cordial raises $6 million for its customized, automated email marketing servicecampaign monitor buys getfeedback to expand into surveys and open a u.s. officenew business model in hand, tagga raises $400,000 “the oppor






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the “negligent and dangerous” actions of an edina oral surgeon during a routine wisdom teeth extraction led to the death of an eden prairie teen, the ’s family is alleging in a lawsuit filed this week in hennepin county district court.the medical malpractice and wrongful death suit against dr. paul tompach, who continues to see patients under state licensing board restrictions, alleges that several missteps caused the death of sydney galleger in june 2015. the lawsuit’s allegations about what tompach did wrong early in the procedure mirror much of what the state board of dentistry investigation determined before it put him under indefinite restrictions starting in march 2016.those missteps range from incorrectly administering general anesthesia to failing to provide proper monitoring durin