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google reportedly to acquire lytro for $40 million: digital photography review


lytro first appeared on the scene in 2011 with its unique light field cameras that allow for refocusing of an image after it has been captured. however, after the concept failed to catch on in the consumer space, the company decided to abandon this market and focus on light field video solutions for professional users.more recently the inevitable happened and lytro discontinued the pictures.lytro.com platform, which had allowed lytro users to share their refocusable 'living' light-field images with others online and through facebook.now techcrunch reports tech giant google is about to acquire the company. according to unnamed sources, google will pay approximately $40 million for lytro's technology and patents. according to the same sources, some lytro employees have already left the compa






lytro has officially killed off its online sharing platform for light-field imag


lytro, the pioneers in the area of light field photography, decided to abandon the consumer market and focus on light field video solutions more than two years ago. but it wasn't until this month that lytro took the inevitable step early adopters of the company's cameras had been fearing: the company has now discontinued the pictures.lytro.com platform, which allowed lytro users to share their refocusable 'living' light-field images with others online and through facebook.this means the lytro desktop application is now the only remaining tool for users of the original lytro and the lytro illum cameras to view their image results off-camera. in fact, if you visit our original lytro 16gb review, you'll see the living pictures no longer appear because it is now impossible to share native ligh






google is buying lytro for about $40m – techcrunch


last week, google showed off a new app to display immersive photography in virtual reality, and a multi-camera technique for capturing it, and now it looks like there may be plans to enhance that with some bolted-on technology created by a third party.multiple sources tell us that google is acquiring lytro, the imaging startup that began as a ground-breaking camera company for consumers before pivoting to use its depth-data, light-field technology in vr.one source described the deal as an “asset sale” with lytro going for no more than $40 million. another source said the price was even lower: $25 million. a third source tells us that not all employees are coming over with the company’s technology: some have already received severance and parted ways with the company, and others have simply






google is buying lytro for about $40m – techcrunch


last week, google showed off a new app to display immersive photography in virtual reality, and a multi-camera technique for capturing it, and now it looks like there may be plans to enhance that with some bolted-on technology created by a third party.multiple sources tell us that google is acquiring lytro, the imaging startup that began as a ground-breaking camera company for consumers before pivoting to use its depth-data, light-field technology in vr.one source described the deal as an “asset sale” with lytro going for no more than $40 million. another source tells us that not all employees are coming over with the company’s technology: some have already received severance and parted ways with the company, and others have simply left. assets would presumably also include lytro’s 59 pate






lytro might open source its light-field photo sharing platform: digital photogra


last week, light-field photography pioneer lytro announced that it would discontinue the pictures.lytro.com platform, which allowed lytro users to share their refocusable 'living' light-field images with others online and through facebook.the move, which is a direct result of lytro changing its focus from consumer products to the professional market, was not received well by existing owners of the original lytro and the lytro illum cameras. this more or less made their images unsharable in their interactive form. all may not be lost, though.it appears the company has received enough negative customer feedback to consider allowing the developer community to host its 'living pictures' online without its involvement. in other words: lytro might open source the platform.lytro explained this po






google reportedly acquiring lytro, the maker of light field cameras


the talk around town is that google is in the process of acquiring lytro, maker of light field cameras. neither company has officially confirmed the deal, but the rumored price is $40 million or even as low as $25 million – a precipitous fall from the once $360 million valuation. the employee headcount might take a hit too, though presumably all 59 light field patents will go over to google.perhaps it’s not a coincidence that google launched a welcome to light fields app just days ago, which shows what can be done in vr. light field cameras capture much more than regular 2d cameras, allowing the user to look around while rendering realistic depth and perspective.how dual pixel works • how light field cameras work (image source)google has a vested interest in vr, but there’s more to that. d






lytro immerge 2.0 is a huge light-field camera rig for high-end vr production: d


lytro has unveiled the immerge 2.0, a massive light-field camera rig that boasts a total of 95 cameras and improves upon the similarly-massive immerge camera lytro first introduced in november of 2015.as with the original immerge, lytro's new immerge 2.0 is designed for high-end vr production, but it utilizes "a few smart tweaks" to boost quality and increase production efficiency. but lest you think "a few small tweaks" is nothing major, lytro is describing the immerge 2.0 as "a major update" to the original... so there's that.unlike with the original immerge camera, immerge 2.0 is designed with alternating rows of cameras that are pointed in the opposite directions (yes, those are all cameras, not lights). the design enables immerge 2.0 to capture 120-degrees of content rather than the p






lytro immerge 2.0 is a huge light-field camera rig for high-end vr production: d


lytro has unveiled the immerge 2.0, a massive light-field camera rig that looks improves upon the similarly-massive immerge camera lytro first introduced in november of 2015.as with the original immerge, lytro's new immerge 2.0 is designed for high-end vr production, but it utilizes "a few smart tweaks" to boost quality and increase production efficiency. but lets you think "a few small tweaks" is nothing major, lytro is describing the immerge 2.0 as "a major update" to the original... so there's that.unlike with the original immerge camera, immerge 2.0 is designed with alternating rows of cameras that are pointed in the opposite directions (yes, those are all cameras, not lights). the design enables immerge 2.0 to capture 120-degrees of content rather than the previous 90-degrees, reducin






lytro’s ‘living pictures’ cease to live


as part of its move away from consumer gear toward professional cinema hardware, lytro has killed off the site that once hosted its “living pictures,” still photos taken with its cameras that could be refocused after the fact. this will turn a handful of those pictures, where they had been embedded on the web over the past few years, into empty frames. if you want to see light field images now, you’ll need to see them in the desktop app.in 2012, when i reviewed the original lytro camera, i wrote:“the lytro software is limited to browsing your photos and grouping them into ‘stories,’ and you can upload them directly to (and only to) lytro, which will serve them for… eternity, you hope. not much of a choice there.”as i half expected would be the case at the time, eternity turned out to be on






lytro’s ‘living pictures’ cease to live


as part of its move away from consumer gear towards professional cinema hardware, lytro has killed off the site that once hosted its “living pictures,” still photos taken with its cameras that could be refocused after the fact. this will turn a handful of those pictures, where they had been embedded on the web over the past few years, into empty frames. if you want to see light field images now, you’ll need to see them in the desktop app.in 2012, when i reviewed the original lytro camera, i wrote:“the lytro software is limited to browsing your photos and grouping them into ‘stories,’ and you can upload them directly to (and only to) lytro, which will serve them for… eternity, you hope. not much of a choice there.”as i half expected would be the case at the time, eternity turned out to be o






ai-powered google lens feature is now available on all android devices: digital


the latest update to the google photos app in the play store expands the google lens feature's availability from google's own pixel devices to all android smartphones.google lens uses artificial intelligence to power its visual recognition algorithms and provides information about whatever your smartphone's camera is pointed at—for example, what type of flower you are looking at or reviews and other information about a restaurant. you can also identify landmarks, look up movies, books or works of art and scan barcodes/qr codes and business cards.as you can see from the embedded tweet below, google says current android users should update to the latest version of google photos in order to use the feature. what's more, an ios version of google lens is reportedly "coming soon."to learn more a






portrait mode shootout: iphone 8 plus vs google pixel 2: digital photography rev


like it or not, 2017 is the year that background-blurring portrait modes gained major traction in smartphone photography. apple and google both offer improved versions of the mode in their latest devices, making for better-looking results all around. but the two manufacturers take somewhat different approaches to the process, each with different limitations and strengths. take a look some side-by-side shots to see how they square up, and learn about some of the underlying technologies in the accompanying text.






lytro’s light field vision finally shows its worth


while many of the virtual reality experiences being shown off at the 2017 tribeca film festival are pushing boundaries in vr story-telling techniques, “hallelujah” is perhaps most noteworthy because of the cutting edge tech used to shoot the experience and the story behind it.lytro has been around for eleven years; raised over $210 million from silicon valley’s top investors including andreessen horowitz, greylock partners and nea; and yet this vr music video represents the startup’s public-facing square one as it executes on a pivot it’s been building up for the last two years. it’s all designed around lytro’s core technology called “light field capture.”true light field capture technology is confusing to pin down with a simple definition but one of the things it can enable is a bit easie






europeana photography lets you browse through the first 100 years of photography


europeana photography is a new online image archive that includes more than 2 million historical photographs from european collections in 34 countries, covering the first 100 years of photography. the gallery includes important images from pioneers in the field of photography, such as julia margaret cameron, eadweard muybridge and louis daguerre.the europeana photography project is being led by photoconsortium, the international consortium for photographic heritage and a non-profit which aims to promote and enhance the culture of photography and photographic heritage.the 2,296,517 photos in the gallery were sourced from photographic archives, agencies and museum collections across europe and can be filtered by the providing country, institution, and usage license. many of the images are pu






cheap purchases that will help improve your photography: digital photography rev


photography gear isn't cheap. if you're looking to take your photography to the next level, there's no shortage of expensive lenses and accessories that will beckon to you. sometimes it's worth it to save up for the right piece of equipment, but you don't necessarily have to make a serious investment if you're looking to make gains in your creative pursuit. here are a few relatively cheap buys that will pay off dividends if you're looking to try something new, build on your current photography skills, or just add another visual trick to your arsenal.






cheap purchases that will help improve your photography: digital photography rev


photography gear isn't cheap. if you're looking to take your photography to the next level, there's no shortage of expensive lenses and accessories that will beckon to you.sometimes it's worth it to save up for the right piece of equipment, but you don't necessarily have to make a serious investment if you're looking to make gains in your creative pursuit. here are a few relatively cheap buys that will pay off dividends if you're looking to try something new, build on your current photography skills, or just add another visual trick to your arsenal.






nine things you should know about the google pixel 2: digital photography review


with all the hype surrounding the release of the google pixel 2 and pixel 2 xl and their "world's highest rated smartphone camera," it's easy to lose the forest for the trees. what's important about this new phone? where did google leave us wanting more? how is this phone's camera better than its predecessor? and why should photographers care about the technology baked into google's new flagship?after covering the launch in detail and spending some time with the pixel 2 in san francisco, we're setting out to answer those questions (and a few others) for you.






here's google's impressive ois + eis video stabilization demonstrated: digital p


optical image stabilization is a welcome update in the google pixel 2, but what's really impressive is that it can be used in tandem with electronic stabilization in video mode. if google's demo at its launch event today is any indication, it's pretty darn effective and makes for super smooth clips that look like they were shot with a steadicam. while we've seen this in the traditional camera space in 1"-type compacts from sony and canon, as well as ilcs like the canon m5 and olympus e-m1 ii, it's a first for smartphones.we got a chance to see this same video in person; it was certainly impressive. we're eager to give it a try ourselves when we get our hands on a review unit.






shutterfly reveals plans to buy lifetouch for $825 million: digital photography


shutterfly—the massive online retailer of personalized photo-based products such as calendars and photo books—has announced plans to acquire lifetouch, a professional photography company. the acquisition, which isn't yet finalized, will cost shutterfly $825 million according to star tribune, who broke the news.speaking about the business deal to star tribune, lifetouch ceo michael meek revealed that the company's growth hasn't been sufficient enough to generate the cash needed for new tech investments, among other things. shutterfly presents the solution, with its ceo chris north explaining that the company will bring its products and cloud-based management system to lifetouch."we're focused on growing both these businesses," north explained. "we're just now bringing the two teams together






google pixel 2 sample gallery: digital photography review


the google pixel's camera is among the best we've reviewed, and the pixel 2 has already been hailed as class-leading by dxomark. so even though the bar was high when we set out to shoot with it, the pixel 2 (and the guts-are-the-same pixel 2 xl) has left a very positive first impression on us. take a look at our sample images – unless otherwise noted, they've been shot using the stock camera app with auto hdr+.see our google pixel 2 sample gallerywe are retrieving offers for your location, please refresh the page to see the prices.






google pixel 2 sample gallery: digital photography review


the google pixel's camera is among the best we've reviewed, and the pixel 2 has already been hailed as class-leading by dxomark. so even though the bar was high when we set out to shoot with it, the pixel 2 (and the guts-are-the-same pixel 2 xl) has left a very positive first impression on us. take a look at our sample images – unless otherwise noted, they've been shot using the stock camera app with auto hdr+.see our google pixel 2 sample gallery






google pixel 2 sample gallery: digital photography review


the google pixel's camera is among the best we've reviewed, and the pixel 2 has already been hailed as class-leading by dxomark. so even though the bar was high when we set out to shoot with it, the pixel 2 (and the guts-are-the-same pixel 2 xl) has left a very positive first impression on us. take a look at our sample images – unless otherwise noted, they've been shot using the stock camera app with auto hdr+.see our google pixel 2 sample gallery






google pixel 2 sample gallery: digital photography review


the google pixel's camera is among the best we've reviewed, and the pixel 2 has already been hailed as class-leading by dxomark. so even though the bar was high when we set out to shoot with it, the pixel 2 (and the guts-are-the-same pixel 2 xl) has left a very positive first impression on us. take a look at our sample images – unless otherwise noted, they've been shot using the stock camera app with auto hdr+.see our google pixel 2 sample gallery






live coverage of the google pixel 2 launch on dpreview: digital photography revi


this story is developing... 9:19am ptrick osterloh: "pixel had the best and top rated smartphone camera. we're really proud with how well the pixel did as our first generation smartphone."he's not wrong. but there's a lot of room to improve... rick is talking about the challenges facing hardware development. so google is going to take a "different approach" to smartphone [photography] advances by living at "the intersection of ai, software and hardware."9:12am ptpichai is confident that google is at the forefront of driving the shift to this ai-first future. one of the major leaps forward google has made, is in object detection, which he says is now at 45% accuracy! the company is using this tech in google lens and, says pichai, in the google pixel smartphones.9:05am ptgoogle ceo sundar pi






shutterstock's new watermarking system foils google's ai: digital photography re


following a study google released last week showing how easily an ai could remove watermarks from stock images, stock photography website shutterstock has introduced stronger watermarks that are more difficult to eliminate using automated software. google notified the stock photography company about the vulnerability before publishing its research paper, and it seems the company took their warning in stride.google's technology works via a computer algorithm that learns to identify the common elements in many stock images—that is, the watermark—and then remove just those elements without altering the underlying photo at all.google ultimately identified the consistency of watermarks as their main point of vulnerability. to counteract the vulnerability, watermarks needed inconsistencies that






google clips is an ai-enabled hands-free camera that costs $250: digital photogr


after some expected hardware update announcements, google's "one more thing" turned out to be clips, a tiny, hands-free camera designed to automatically capture everyday moments.






ai-powered google lens visual search tool is now available on ios devices: digit


the ai-powered google lens feature uses visual recognition to provide information about whatever your smartphone's camera is pointed at. for example, it can identify landmarks, a type of flower, or provide information about a restaurant or other businesses you're photographing.google first showed of this feature at the i/o 2017 event, then integrated it into the company's pixel phones, and later made available for all android devices. now, the final step of the natural google lens evolution is complete: the company has announced that google lens is coming to apple's ios operation system:ios users should see a preview of google lens appear in the latest version of the google photos app over the next week. so, look out for the update and, if you haven't got the google photos app already, you






10 cool diy photography techniques that anyone can do: digital photography revie


are you in a creative rut? do you need some ideas to break out and do something different? this short video by cooph highlights ten cool photography techniques that anybody can do.do you have a favorite diy technique that's not in the video? share it with us!






google pixel 2 gallery updated: digital photography review


if you're a serious enthusiast or working pro, the very best digital cameras on the market will cost you at least $2000. that's a lot of money, but generally speaking these cameras offer the highest resolution, the best build quality and the most advanced video specs out there, as well as fast burst rates and top-notch autofocus.






google pixel owners can compete to have their images shown as chromecast backgro


who hasn't spent a few minutes watching chromecast's rotation of bliss-inducing, long exposure landscape photography? what better buffer is there between the end of a '30 rock' netflix marathon and a return to reality than a never-ending loop of hdr cityscapes and peaceful beach sunsets? none better, and now regular folk like us can have our photos considered for inclusion in chromecast's screen saver repertoire, provided you own a google pixel or pixel xl.if you're interested in that kind of fame and glory, you can submit photos taken with your pixel phone to google's attention by posting them to twitter, instagram or google+ and tagging them #teampixel. the company is looking for images that fit the established chromecast background aesthetic, so landscape orientation is recommended, as






6 things we want to see in the google pixel 2: digital photography review


it was true a year ago and it's still true now: the google pixel and pixel xl offer one of the best smartphone cameras on the market. but the competition hasn't been standing still for the last year – apple has gained ground with its dual focal length dual-camera devices, and the 8/8 plus have overtaken the pixel in dxomark's mobile rankings.with the announcement of the pixel 2 imminent, here's what we think google needs to add to keep its flagship phone competitive – with special attention to camera specs, of course.






portrait mode shootout: iphone 8 plus vs google pixel 2: digital photography rev


if you're a serious enthusiast or working pro, the very best digital cameras on the market will cost you at least $2000. that's a lot of money, but generally speaking these cameras offer the highest resolution, the best build quality and the most advanced video specs out there, as well as fast burst rates and top-notch autofocus.






uber is in talks to acquire valet startup luxe’s tech and engineers


uber is in late-stage talks to acquire some technology and team members from luxe, the on-demand car valet service, the wall street journal and recode first reported, citing sources. techcrunch has since learned that the talks are indeed happening, but that the deal hasn’t closed and therefore could unravel.the plan is for uber to acquire some of luxe’s technology and engineering talent, which had been working on a service related to short-term car rentals, according to the wsj. uber also has reportedly been interviewing engineers from luxe to determine who to keep from the company, according to the wsj.back in april, luxe ended its door-to-door valet service, with ceo curtis lee saying that the company was changing directions. as part of the deal, however, lee will reportedly not be joini






uber is in talks to acquire valet startup luxe’s tech and engineers


uber is in late-stage talks to acquire some technology and team members from luxe, the on-demand car valet service, the wall street journal and recode first reported, citing sources. techcrunch has since learned that the talks are indeed happening, but that the deal hasn’t closed and therefore could unravel.the plan is for uber to acquire some of luxe’s technology and engineering talent, which had been working on a service related to short-term car rentals, according to the wsj. uber has also reportedly been interviewing engineers from luxe to determine who to keep from the company, according to the wsj.back in april, luxe ended its door-to-door valet service, with ceo curtis lee saying that the company was changing directions. as part of the deal, however, lee will reportedly not be joini






google introduces backup and sync for photos and drive: digital photography revi


google photos is a very efficient tool for storing and sharing your images online, and can be conveniently used via dedicated mobile apps for ios and android. now, using the service has become easier for desktop computer users as well.google has just introduced the backup and sync desktop app for windows pcs and apple mac computers to replace the existing google photos desktop uploader and drive for mac/pc.google says the new app is a simpler, speedier and more reliable solution than the previous tools, and safely backs up files and photos from your computer or connected memory cards and cameras. simply choose the folders you want to back up, and the app takes care of the rest.backup and sync is now available for download on the google website. more information on how backup and sync works






if you are in the us you can now create physical photo books through the google


at its i/o 2017 conference google announced a new service that lets google photos users create and order physical photo books of their favorite images. initially, the feature was only available through the google photos desktop browser version but now the company has updated the google photos apps for ios and android to support the photo book service.you can now order photo books of your favorite albums, which can be created automatically using google's ai, through the mobile apps. currently the service is only available in the us where a 7-inch softcover album of 20 pages will cost you $10. the premium 9-inch hardcover version will set you back double that. according to google, delivery of the finalized book takes only a few days. 






president trump's first week on the job


president trump walks to marine one on jan. 26, 2017.(p o: brendan smialowski, afp/getty images)during his first week in office, president donald trump made several false and misleading claims about the inauguration crowd size, voter fraud, the affordable care act and other issues.here’s our roundup of trump’s first full week in office:president trump on the intelligence community, jan. 21 remarks at cia headquarters: “i have a running war with the media. they are among the most dishonest human beings on earth. and they sort of made it sound like i had a feud with the intelligence community.”trump engaged in revisionist history when he accused the “dishonest” media of making “it sound like i had a feud with the intelligence community.” in fact, trump made numerous disparaging remarks about