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facebook’s latest news feed update will prioritize trustworthy publishers


facebook is gearing up to prioritize news content by publishers a group of facebook users have deemed trustworthy. facebook head of news feed adam mosseri said the company surveyed “a diverse and representative sample” of u.s.-based people about their familiarity and trust in various sources of news, he wrote in a blog post.that data, mosseri said, will serve to inform news feed rankings. the plan is to first do this in the u.s. before rolling it out internationally. that means, starting next week, “publications deemed trustworthy by people using facebook may see an increase in their distribution,” mosseri wrote. “publications that do not score highly as trusted by the community may see a decrease.”as part of facebook’s ongoing quality surveys, facebook will now ask people if they’re famil






facebook considers prioritizing trustworthy news sources in feed


facebook inc. is considering changing how it prioritizes news stories in users’ feeds to give better placement to media outlets deemed more trustworthy, as the company continues efforts to limit the exposure of false news, people familiar with the matter said.under its new approach, facebook would evaluate parameters such as public polling about news outlets, and whether readers are willing to pay for news from particular publishers. such variables would inform its algorithm that determines which publishers’ posts are pushed...






what facebook’s feed changes mean for the news


some 45% of americans get their news from facebook, according to pew research center. for publishers, facebook’s plans to shake-up its news feed may mean a dramatic change in traffic from the platform. the social media company has said its new algorithm will prioritize what it calls “meaningful social interactions”—posts, photos and videos that users share and discuss. content directly from publishers won’t perform as well unless people engage with it.“the potential impact on publishers will depend on the extent to which...






what facebook’s feed changes mean for the news


some 45% of americans get their news from facebook, fb 1.59% according to pew research center. for publishers, facebook’s plans to shake-up its news feed may mean a dramatic change in traffic from the platform. the social media company has said its new algorithm will prioritize what it calls “meaningful social interactions”—posts, photos and videos that users share and discuss. content directly from publishers won’t perform as well unless people engage with it.“the potential impact on publishers will depend on the extent to which traffic from facebook is a significant percentage of a publisher’s traffic and, more significantly, its revenue,” says nicco mele of the shorenstein center on media, politics and public policy at harvard university.yet facebook also has said that it will surface c






what facebook’s feed changes mean for the news


some 45% of americans get their news from facebook, fb 1.53% according to pew research center. for publishers, facebook’s plans to shake-up its news feed may mean a dramatic change in traffic from the platform. the social media company has said its new algorithm will prioritize what it calls “meaningful social interactions”—posts, photos and videos that users share and discuss. content directly from publishers won’t perform as well unless people engage with it.“the potential impact on publishers will depend on the extent to which traffic from facebook is a significant percentage of a publisher’s traffic and, more significantly, its revenue,” says nicco mele of the shorenstein center on media, politics and public policy at harvard university.yet facebook also has said that it will surface c






what facebook’s feed changes mean for the news


some 45% of americans get their news from facebook, fb 1.26% according to pew research center. for publishers, facebook’s plans to shake-up its news feed may mean a dramatic change in traffic from the platform. the social media company has said its new algorithm will prioritize what it calls “meaningful social interactions”—posts, photos and videos that users share and discuss. content directly from publishers won’t perform as well unless people engage with it.“the potential impact on publishers will depend on the extent to which traffic from facebook is a significant percentage of a publisher’s traffic and, more significantly, its revenue,” says nicco mele of the shorenstein center on media, politics and public policy at harvard university.yet facebook also has said that it will surface c






what facebook’s feed changes mean for the news


some 45% of americans get their news from facebook, fb 2.25% according to pew research center. for publishers, facebook’s plans to shake-up its news feed may mean a dramatic change in traffic from the platform. the social media company has said its new algorithm will prioritize what it calls “meaningful social interactions”—posts, photos and videos that users share and discuss. content directly from publishers won’t perform as well unless people engage with it.“the potential impact on publishers will depend on the extent to which traffic from facebook is a significant percentage of a publisher’s traffic and, more significantly, its revenue,” says nicco mele of the shorenstein center on media, politics and public policy at harvard university.yet facebook also has said that it will surface c






what facebook’s feed changes mean for the news


some 45% of americans get their news from facebook, fb 0.83% according to pew research center. for publishers, facebook’s plans to shake-up its news feed may mean a dramatic change in traffic from the platform. the social media company has said its new algorithm will prioritize what it calls “meaningful social interactions”—posts, photos and videos that users share and discuss. content directly from publishers won’t perform as well unless people engage with it.“the potential impact on publishers will depend on the extent to which traffic from facebook is a significant percentage of a publisher’s traffic and, more significantly, its revenue,” says nicco mele of the shorenstein center on media, politics and public policy at harvard university.yet facebook also has said that it will surface c






what facebook’s feed changes mean for the news


some 45% of americans get their news from facebook, fb 1.21% according to pew research center. for publishers, facebook’s plans to shake-up its news feed may mean a dramatic change in traffic from the platform. the social media company has said its new algorithm will prioritize what it calls “meaningful social interactions”—posts, photos and videos that users share and discuss. content directly from publishers won’t perform as well unless people engage with it.“the potential impact on publishers will depend on the extent to which traffic from facebook is a significant percentage of a publisher’s traffic and, more significantly, its revenue,” says nicco mele of the shorenstein center on media, politics and public policy at harvard university.yet facebook also has said that it will surface c






facebook to emphasize ‘trustworthy’ news


facebook is announcing a second major tweak to its algorithm, saying it will prioritize news based on survey results of trustworthiness.the company said in a blog post and facebook post from ceo mark zuckerberg friday that it is surveying users about their familiarity with and trust in news sources. that data will influence what users see.facebook announced last week that it would try to have users see fewer posts from publishers, businesses and celebrities, and more from friends and family. zuckerberg said friday because of that, news posts will make up 4 percent of the news feed , down from 5 percent today.the changes come as facebook has struggled to deal with fake news on its platform and russian-linked content meant to influence the 2016 u.s. elections.most read storiessale! save over






facebook’s user survey on trustworthy news has only 2 questions


faebook is using the survey to find out what news publications users deem trustworthy. that data will influence what media will appear in facebook news feeds.facebook, under pressure to thwart fake news, said last week that it would survey users to find out what news publications they deem trustworthy.it turns out the survey the company is using asks just two questions: whether a user has heard of a certain website, and whether the user trusts it entirely, a lot, somewhat, barely or not at all.facebook confirmed to buzzfeed, which first reported about the survey questions, that there is only one version of the survey being circulated.last week, facebook ceo mark zuckerberg said in a post that “there’s too much sensationalism, misinformation and polarization in the world today … that’s why






what's facebook's latest news feed update really about? | usa


facebook is taking a big chunk of the news out of its news feed and, in so doing, retreating from a crucial part of its business.having transformed the way billions of people consume and share news online, in some cases the way news organisations produce it, facebook now wants to replace news with more content from friends and family.venturing into the news business has brought facebook revenues but also a boatload of trouble. the platform has been blamed for the spread of fake news, misinformation and hateful content online.news publishers even changed their business models to max out on facebook as a way to get to audiences. but the platform's founder, mark zuckerberg, is batting away his critics, saying he's doing right by the people who matter most to him - his users."up until now, fac






facebook feed change sacrifices time spent and news outlets for “well-being”


advertisement facebook is making a huge change to its news feed algorithm to prioritize friends and posts that spark comments between them at the expense of public content, news outlets, and importantly, the total time spent and ads you see on the social network.ceo mark zuckerberg wrote on facebook today, “i’m changing the goal i give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” vp of news feed adam mosseri tells techcrunch “i expect that the amount of distribution for publishers will go down because a lot of publisher content is just passively consumed and not talked about. overall time on facebook will decrease, but we think this is the right thing to do.”the winners in this change will be users and their






one website’s facebook apocalypse is another’s opportunity to shine


digital publishers are reckoning with the potential impact of facebook’s planned changes to its news feed, with reactions ranging from trepidation to confidence to reflection on the folly of depending on the social network for web traffic in the first place.facebook on thursday said it will introduce changes to the feed in coming months to promote content shared by friends and family that provokes conversation among users, and in the process will de-emphasize content pushed into feeds from news publishers, brands, nonprofits...






how publishers will survive facebook’s newsfeed change


michael ruckercontributormichael rucker is the chief operating officer and co-founder of omnivirt. facebook announced on january 11 that it would change its news feed algorithm to prioritize posts from friends and family over public content. say goodbye to never-ending sponsored posts from tasty, cnn, and other brands that have embraced the platform. time to say hello to more personal posts featuring commenting and sharing from your friends. sounds like the original version of facebook, no?facebook’s news feed change pushes hard to create a better user experience for its users by focusing on meaningful interactions between people. this is critical for its business as the tech giant seeks to move back to its core mission of not just connecting people, but connecting people meaningfully. in






rupert murdoch wants facebook to pay for the news


rupert murdoch, the executive chairman of news corporation, today issued a statement calling for facebook and google to subsidize the news traveling through their platforms.in the statement, murdoch calls on facebook to pay a carriage fee, as cable companies do with pay tv, to trusted publishers that are posting their content on the social media platform:i have yet to see a proposal that truly recognizes the investment in and the social value of professional journalism.the time has come to consider a different route. if facebook wants to recognize ‘trusted’ publishers then it should pay those publishers a carriage fee similar to the model adopted by cable companies. the publishers are obviously enhancing the value and integrity of facebook through their news and content but are not being a






marketers say facebook’s news feed update will be ‘nail in the coffin’ for organ


as facebook fb 0.36%revamps its news feed, marketers are assessing their strategies on the platform and bracing to shell out more money to get brands’ content in front of users. on thursday, facebook said it would begin prioritizing posts shared and discussed among users and their friends over posts from publishers and brands as it looks to amp up “meaningful interaction” on the social-media platform.while media outlets may be worried about significant traffic declines from the adjustment, advertisers are all too familiar with facebook’s routine algorithm changes. over the years, constant tweaks have diminished the reach of brands’ content, forcing them to put more ad dollars behind their posts to make sure people see them. marketers expect the latest overhaul will go even further, making






marketers say facebook’s news feed update will be ‘nail in the coffin’ for organ


as facebook fb -0.55%revamps its news feed, marketers are assessing their strategies on the platform and bracing to shell out more money to get brands’ content in front of users. on thursday, facebook said it would begin prioritizing posts shared and discussed among users and their friends over posts from publishers and brands as it looks to amp up “meaningful interaction” on the social-media platform.while media outlets may be worried about significant traffic declines from the adjustment, advertisers are all too familiar with facebook’s routine algorithm changes. over the years, constant tweaks have diminished the reach of brands’ content, forcing them to put more ad dollars behind their posts to make sure people see them. marketers expect the latest overhaul will go even further, making






marketers say facebook’s news feed update will be ‘nail in the coffin’ for organ


as facebook fb -0.46%revamps its news feed, marketers are assessing their strategies on the platform and bracing to shell out more money to get brands’ content in front of users. on thursday, facebook said it would begin prioritizing posts shared and discussed among users and their friends over posts from publishers and brands as it looks to amp up “meaningful interaction” on the social-media platform.while media outlets may be worried about significant traffic declines from the adjustment, advertisers are all too familiar with facebook’s routine algorithm changes. over the years, constant tweaks have diminished the reach of brands’ content, forcing them to put more ad dollars behind their posts to make sure people see them. marketers expect the latest overhaul will go even further, making






marketers say facebook’s news feed update will be ‘nail in the coffin’ for organ


as facebook fb -4.47%revamps its news feed, marketers are assessing their strategies on the platform and bracing to shell out more money to get brands’ content in front of users. on thursday, facebook said it would begin prioritizing posts shared and discussed among users and their friends over posts from publishers and brands as it looks to amp up “meaningful interaction” on the social-media platform.while media outlets may be worried about significant traffic declines from the adjustment, advertisers are all too familiar with facebook’s routine algorithm changes. over the years, constant tweaks have diminished the reach of brands’ content, forcing them to put more ad dollars behind their posts to make sure people see them. marketers expect the latest overhaul will go even further, making






marketers say facebook’s news feed update will be ‘nail in the coffin’ for organ


as facebook fb -0.74%revamps its news feed, marketers are assessing their strategies on the platform and bracing to shell out more money to get brands’ content in front of users. on thursday, facebook said it would begin prioritizing posts shared and discussed among users and their friends over posts from publishers and brands as it looks to amp up “meaningful interaction” on the social-media platform.while media outlets may be worried about significant traffic declines from the adjustment, advertisers are all too familiar with facebook’s routine algorithm changes. over the years, constant tweaks have diminished the reach of brands’ content, forcing them to put more ad dollars behind their posts to make sure people see them. marketers expect the latest overhaul will go even further, making






marketers say facebook’s news feed update will be ‘nail in the coffin’ for organ


as facebook fb -0.29%revamps its news feed, marketers are assessing their strategies on the platform and bracing to shell out more money to get brands’ content in front of users. on thursday, facebook said it would begin prioritizing posts shared and discussed among users and their friends over posts from publishers and brands as it looks to amp up “meaningful interaction” on the social-media platform.while media outlets may be worried about significant traffic declines from the adjustment, advertisers are all too familiar with facebook’s routine algorithm changes. over the years, constant tweaks have diminished the reach of brands’ content, forcing them to put more ad dollars behind their posts to make sure people see them. marketers expect the latest overhaul will go even further, making






marketers say facebook’s news feed update will be ‘nail in the coffin’ for organ


as facebook fb -0.44%revamps its news feed, marketers are assessing their strategies on the platform and bracing to shell out more money to get brands’ content in front of users. on thursday, facebook said it would begin prioritizing posts shared and discussed among users and their friends over posts from publishers and brands as it looks to amp up “meaningful interaction” on the social-media platform.while media outlets may be worried about significant traffic declines from the adjustment, advertisers are all too familiar with facebook’s routine algorithm changes. over the years, constant tweaks have diminished the reach of brands’ content, forcing them to put more ad dollars behind their posts to make sure people see them. marketers expect the latest overhaul will go even further, making






facebook feed change fights clickbait post by post in 9 more languages


facebook’s leverage over news publishers can be worrisome, but today it’s putting its muscle to good use. the social network is bringing its battle against clickbait abroad, getting more precise about which link headlines it downranks in news feed, and starting to demote individual posts instead of just web domains and facebook pages. the updates are part of a news feed algorithm change facebookis rolling out today that builds on a push it started in 2014 and deepened last year in english against headlines that withhold or exaggerate information. the changes could reduce news feed reach and referral traffic to clickbait publishers, ranging from “you’ll never believe…” viral crap blogs to purposeful scammers and spammers. it could also help facebook decrease the prevalence of “false news” t






facebook is changing. here's how to keep local stories in your news feed


new year, new feed.last week, facebook announced more changes are coming to your news feed in 2018.“i’m changing the goal i give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” ceo mark zuckerberg announced thursday afternoon on his facebook page.in short, this means you’ll see more posts from friends and family in your network and less content from brands, businesses and media.according to pew research center, 67 percent of americans get their news from social media. but that number could dip given the latest update to facebook’s algorithm.at bay area news group, we believe in serving our facebook audience with quality news and coverage that shapes and impacts their own lives – most of which already generates c






news corp’s murdoch urges facebook to pay publishers for content


news corp executive chairman rupert murdoch said if facebook inc. is serious about promoting “trusted content” and filtering fake news out of its news feed, it should pay publishers fees similar to those cable distributors pay to television channels.mr. murdoch’s comments on monday follow facebook’s announcement last week that it plans to rank news sources based on credibility, part of its efforts to rein in false information on its platform. ...






facebook feed change fights clickbait post by post in 9 more languages


facebook is bringing its battle against clickbait abroad, getting more precise about which link headlines it downranks in news feed, and starting to demote individual posts instead of just web domains and facebook pages. the updates are part of a news feed algorithm change the social network is rolling out today that builds on a push it beganlast year in english against headlines that withhold or exaggerate information. the changes could reduce news feed reach and referral traffic to clickbait publishers, ranging from “you’ll never believe…” viral crap blogs to purposeful scammers and spammers. it could also help facebook decrease the prevalence of “false news” that has become a major concern since trump’s election. regarding the impact on publishers, facebook wrote:“publishers that rely o






facebook overhauls news feed to focus on what friends and family share


the goal of the overhaul is something that may be difficult to achieve: facebook wants people to feel positive, rather than negative, after visiting.san francisco — facebook introduced sweeping changes to the kinds of posts, videos and photos that its more than 2 billion members will see most, saying on thursday that it will prioritize what their friends and family share and comment on while de-emphasizing content from publishers and brands.the shift is the most significant overhaul in years to facebook’s news feed, the cascading screen of content that people typically see when they log into the social network. over the next few weeks, users will begin seeing fewer viral videos and news articles posted by media companies. instead, facebook will highlight posts between friends — for example






facebook’s discovery-focused ‘explore feed’ hits the desktop


facebook’s tests of an alternative news feed dubbed the “explore” feed are progressing, it seems. previously available on mobile devices in the main navigation, facebook’s new explore feed is now appearing for users on the desktop. the feed is found in the left-side sidebar, within the “explore” section – where you’ll also find links to facebook features like events, groups, pages, moments, saved items, and more.the expansion to desktop was first spotted via matt navarra, who shared a screenshot of the explore feed to twitter.the idea behind the explore feed is to help facebook users discover more content across the social network, beyond posts from friends and pages you already follow. instead, this feed surfaces recommended content it thinks you might find interesting, including posts, a






facebook reveals plans to add more ads in instant articles


why it matters to you facebook's instant articles offers an easy way to get news directly from facebook, and now publishers may be a bit happier about this arrangement with the addition of more ad opportunities.they’ve had a rocky relationship, to be sure, full of ups and downs and accusations and codependence, but it looks like publishers and facebook may soon be on their way to a slightly more mutually beneficial situation. in a blog post this week, facebook announced an “update to monetization in instant articles,” allowing publishers greater customization options when it comes to inserting ads within individual articles.“we’re making improvements to our automatic ads placement feature and introducing flexibility so that ads can be placed more frequently in articles, now up to every 250






facebook will ditch disputed flags on fake news and display links to trustworthy


facebook announced two changes today that it hopes will make it easier to staunch the spread of fake news. the first change is to the news feed, where users will no longer see “disputed flags,” or red badges displayed under articles flagged by facebook’s third-party fact-checkers. instead, they will see related articles, or links to content from reputable publishers. the second change is a new initiative to help facebook understand how people judge the accuracy of information based the news sources they use, which won’t result in any immediate changes to the news feed, but is meant to help the company gauge how well its efforts to stop the spread of misinformation are working.along with google and twitter, facebook is currently under pressure by critics who say it hasn’t done enough to com






taboola intros facebook-style ‘news feed’ to target mobile users with more links


taboola, the startup that works with hundreds of publishers to provide a set of links at the bottom of pages directing readers to more content on the site and elsewhere, has long positioned facebook as the big competitor.consumers scanning articles on facebook, especially on mobile, are less likely to ever visit a publisher’s own site, even more so now with the introduction of instant articles that keep readers essentially inside the facebook experience: hence the push to create more links at the bottoms of stories to try to keep readers engaged and in your own network sphere.now, in an ironic twist, taboola is launching a new format that could be summed up as “if you can’t beat them, join them”. as an alternative to its existing grid of links, taboola wants now to feature content recommen






taboola intros facebook-style ‘news feed’ to target mobile users with more links


taboola, the startup that works with hundreds of publishers to provide a set of links at the bottom of pages directing readers to more content on the site and elsewhere, has long positioned facebook as the big competitor.consumers scanning articles on facebook, especially on mobile, are less likely to ever visit a publisher’s own site, even more so now with the introduction of instant articles that keep readers essentially inside the facebook experience: hence the push to create more links at the bottoms of stories to try to keep readers engaged and in your own network sphere.now, in an ironic twist, taboola is launching a new format that could be summed up as “if you can’t beat them, join them”. as an alternative to its existing grid of links, taboola wants now to feature content recommen






facebook overhauls video-ad strategy again


facebook inc. is changing its video-ad strategy again, potentially amplifying tensions with many publishers who were already frustrated with their inability to earn significant money from videos posted on the platform.the social-media company is pushing publishers to create longer videos for the website, by raising the requirements that need to be met before ads can be inserted in those videos. facebook also is tweaking its news-feed algorithm to reward pages with video programs that draw regular viewers. both formats require...






facebook officially rolls out its discovery-focused ‘explore feed’


facebook’s tests of an alternative news feed dubbed the “explore” feed have progressed to a full rollout, the company now confirms. previously available on mobile devices in the main navigation, facebook’s new explore feed is now appearing for users on the desktop, as well. facebook tells techcrunch this is the beginning of the official rollout of the explore feed.on the desktop, the feed is found in the left-side sidebar, within the “explore” section – where you’ll also find links to facebook features like events, groups, pages, moments, saved items, and more.the expansion to desktop was first spotted via matt navarra, who shared a screenshot of the explore feed on twitter.on mobile, the explore feed is in the main navigation under the “more” menu.the idea behind the explore feed is to he






publishers using facebook’s instant articles can now show more ads


earlier this year, facebook announced it would allow publishers to include more ads in their “instant articles” – the mobile web format that makes news articles load more quickly on facebook, but have been called out by publishers whose ad-dependent businesses suffered as a result. in march, facebook began testing ad units at the bottom of instant article pages – in the related articles section. today, that test is opening to all publishers on the network, says facebook.the test involves placing a native ad unit in instant articles that shows readers relevant ads from facebook’s own advertisers. according to facebook, the initial test saw an “incremental increase” in revenue for participating publishers, but it didn’t get into specific numbers.the company now says it’s looking to get feedb






publishers using facebook’s instant articles can now show more ads


earlier this year, facebook announced it would allow publishers to include more ads in their “instant articles” — the mobile web format that makes news articles load more quickly on facebook, but have been called out by publishers whose ad-dependent businesses suffered as a result. in march, facebook began testing ad units at the bottom of instant article pages — in the related articles section. today, that test is opening to all publishers on the network, says facebook.the test involves placing a native ad unit in instant articles that shows readers relevant ads from facebook’s own advertisers. according to facebook, the initial test saw an “incremental increase” in revenue for participating publishers, but it didn’t get into specific numbers.the company now says it’s looking to get feedb






to please users and halt fake news, facebook makes it harder for real news outle


with more than 2 billion users, facebook for years gave media outlets a shot at a vast audience that could help offset declining circulations.but after a year in which the spread of fake news, russian interference and divisive politics sullied facebook’s reputation and user experience, efforts to deliver media content over the platform may have felt like more trouble than they were worth.on thursday, facebook said it would change its news feed algorithm to prioritize posts from friends and family that spark the most interaction over posts from brands and publishers.the company said the move was aimed at improving users’ well-being, even at the cost of diminished advertising revenue. the change will also help distance the company from the pitfalls of politically charged content that has sad






to please users and halt fake news, facebook makes it harder for real news outle


with more than 2 billion users, facebook for years gave media outlets a shot at a vast audience that could help offset declining circulations.but after a year in which the spread of fake news, russian interference and divisive politics sullied facebook's reputation and user experience, efforts to deliver media content over the platform may have felt like more trouble than they were worth.advertisementon thursday, facebook said it would change its news feed algorithm to prioritize posts from friends and family that spark the most interaction over posts from brands and publishers.the company said the move was aimed at improving users' well-being, even at the cost of diminished advertising revenue. the change will also help distance the company from the pitfalls of politically charged content






to please users and halt fake news, facebook makes it harder for real news outle


with more than 2 billion users, facebook for years gave media outlets a shot at a vast audience that could help offset declining circulations.but after a year in which the spread of fake news, russian interference and divisive politics sullied facebook's reputation and user experience, efforts to deliver media content over the platform may have felt like more trouble than they were worth.advertisementon thursday, facebook said it would change its news feed algorithm to prioritize posts from friends and family that spark the most interaction over posts from brands and publishers.the company said the move was aimed at improving users' well-being, even at the cost of diminished advertising revenue. the change will also help distance the company from the pitfalls of politically charged content






facebook pushes pre-roll ads on watch as it stops subsidizing live


everyone’s least favorite ads are coming to facebook, but six second pre-rolls will only appear on original watch tab videos you purposefully view and not in the news feed. facebook is embracing pre-rolls after years of shunning them as it tries to make pay outs to video creators sustainable. facebook’s head of video fidji simo tells techcrunch that it will not renew direct subsidies to live news feed video broadcasters, confirming a digiday report about it halting payments that included $50 million in contracts for 140 publishers and celebrities.“a lot of the deals . . . were always meant to be temporary” says simo. “we have been funding content for a while. we thought we’d launch a new type of format, and we tried to help publishers learn how to make that content work.” facebook has a ne






facebook pushes pre-roll ads on watch as it stops subsidizing live


everyone’s least favorite ads are coming to facebook, but six-second pre-rolls will only appear on original watch tab videos you purposefully view and not in the news feed. facebook is embracing pre-rolls after years of shunning them as it tries to make payouts to video creators sustainable. facebook’s head of video fidji simo tells techcrunch that it will not renew direct subsidies to live news feed video broadcasters, confirming a digiday report about it halting payments that included $50 million in contracts for 140 publishers and celebrities.“a lot of the deals … were always meant to be temporary,” says simo. “we have been funding content for a while. we thought we’d launch a new type of format, and we tried to help publishers learn how to make that content work.” facebook has a new se






facebook has pulled instant articles off messenger


while facebook prepares to offer readers a way to subscribe and pay for news directly from inside its app, the social network continues to tinker with how it presents publishers’ content elsewhere. in the latest development, techcrunch has learned and confirmed that facebook has removed instant articles — facebook’s self-hosted, faster-loading article format for mobile — from messenger.“as we continue to refine and improve instant articles — and in order to have the greatest impact on people and publishers — we’re focusing our investment in instant articles in the facebook core app and are no longer offering instant articles in messenger,” a spokesperson said. “we believe that messenger is an exciting channel for new and interesting news consumption experiences, including the opportunity t






facebook shrinks filter bubbles with alternate news sources in trending


you’re vulnerable to bias and polarization if you only get your news from one source. so instead of highlighting a single news outlet when you click through to a trending topic, facebook will now show a carousel of the other most popular articles written about the subject by different publishers.meanwhile, facebook is giving more exposure to trending topics on mobile. rather than only show trending topics in the drop-down when you go to search for something on facebook’s mobile app, the company will test showing a box with the top three current trending topics inside the news feed. this way people will more likely discover trending content on mobile when previously it was buried in an unintuitive spot.facebook tells techcrunch that the trending sources carousel isn’t personalized to purpos






facebook is making a big change to your news feed


mark zuckerberg says you'll see more updates from friends that spark meaningful social exchanges and fewer posts from businesses, publishers and celebrities.        






news publishers team up to take on facebook, google


publishers are calling on the u.s. congress to allow them to negotiate collectively with google and facebook, as the duo increasingly dominate digital advertising and news distribution online.






google will reportedly share some revenue with news publishers


google is reportedly gearing up to share revenue with news publishers, the financial times reports. the plan is to combine google’s treasure trove of personal data with machine learning algorithms to help news publications grow and maintain its subscriber base.for each new subscriber google brings to the table, the company will reportedly take up to a 30 percent finder’s fee. the agreements will reportedly be similar to the deals google has with traditional advertisers through its adsense business.update 1:27pm pt: google says the 30 percent finder’s fee is not true and that the company has not reached any conclusions on the revenue side. a spokesperson went on to say that the revenue-share will be very generous in favor of publishers. this comes after google earlier this month said it wou






biafra news + radio + tv extra download


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facebook shrinks filter bubbles with alternate news sources in trending


you’re vulnerable to bias and polarization if you only get your news from one source. so instead of highlighting a single news outlet when you click through to a trending topic, facebook will now show a carousel of the other most popular articles written about the subject by different publishers.meanwhile, facebook is giving more exposure to trending topics on mobile. rather than only show trending topics in the drop-down when you go to search for something on facebook’s mobile app, the company will test showing a box with the top three current trending topics inside the news feed. this way people will more likely discover trending content on mobile when previously it was buried in an unintuitive spot.facebook tells techcrunch that the trending sources carousel isn’t personalized to purpos






facebook’s crowdtangle lets publishers compare performance on social apps


heavy with fake news guilt, facebook is rolling out new social channel benchmarking for publishers in the crowdtangle tool it acquired and made free last year.crowdtangle intelligence lets news outlets compare their different accounts’ peformance on up to five social accounts within any one social app, including facebook, instagram, twitter, and reddit. publishers can then see which accounts got the most likes, comments, shares, new followers, or posts over different date ranges and content types. for example, buzzfeed could see which of its facebook accounts like buzzfeed news, tasty, and nifty got the most followers in a month.the tools is designed to “help publishers understand overall trends and more easily analyze what content is working and what’s not.” thanks to charts and graphs, c