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with dabbl, you can earn gift cards for interacting with ads

dabbl is giving users a straightforward reason to interact with ads — the ads earn them money in the form of gift cards.for example, when i signed up for dabbl this morning, i was presented with a menu of several different campaigns. the first one that i chose was from oreo, where i answered a bunch of questions about how i feel and what i know about oreo products. the whole thing took about 30 seconds, and i earned 30 cents towards a gift card from businesses like amc and bed bath & beyond.there are other companies rewarding users for watching ads, whether that’s on their smartphone lockscreen or in games. but founder and ceo susan o’neal told me she avoids describing dabbl’s approach as a “reward,” because “having your time and opinion tangibly valued feels more gratifying than a reward