Candlelites

Everything from Everywhere

ad holding companies to rapidly increase spending with amazon

ad holding companies to rapidly increase spending with amazon News Article With The full text news. The Resource Link is down the post and you can View this News Article in the source page.



ad holding companies to rapidly increase spending with amazon

amazon only has a small slice of digital ad revenue compared with behemoths like google and facebook, fb 1.78% but that imbalance might change in the coming years as the top ad holding companies rapidly boost their spending with the e-commerce giant. publicis, pubgy 0.88% wpp and omnicom omc -0.72% plan to increase their ad spending with amazon to upward of $800 million, collectively, according to multiple agency executives.this year, wpp will spend around $200 million with amazon, according to martin sorrell, chief executive of the world’s largest ad holding company. it’s spending on amazon’s ad products and platforms—including search and banner ads, for example—may increase 40% to 50% in 2018, according to another holding company executive familiar with the matter. “we are absolutely leaning into amazon as an ad partner and think there are big advantages to our clients,” said kelly clark, ceo of wpp’s groupm. french holding company publicis also currently spends about $200 million with amazon, and plans on boosting that figure around 50% to $300 million in 2018, according to a person familiar with the matter. omnicom spends around $100 million with amazon, according to another source. that number could double next year and continue on that trajectory in the following years, the person said. amazon declined ...