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how apple’s siri lost its edge

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how apple’s siri lost its edge

in late 2014, members of apple inc.’s siri team arrived at an amazon.com inc. event thinking they were ahead of the competition. apple’s three-year-old product had gained popularity for its ability to handle calendar appointments, text messaging and a few other simple tasks based on voice commands. siri had no real competitors.the outlook quickly changed as the team watched amazon’s video showing off a small,...