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cortana had a crappy ces

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cortana had a crappy ces

cortana gets no respect. microsoft’s smart assistant is actually pretty solid, all things told, but it rarely gets mentioned in the same breath as alexa, siri or google assistant. maybe it’s a problem of marketing —the company was quick to point at build in may that its smart assistant now has 141 million monthly users. more likely though, it’s a problem with microsoft’s hardware strategy.the company knew as well as the rest of us that ces 2018 was going to be a smart assistant battleground, but cortana barely entered into the conversation. google’s assistant dominated the show’s headlines through sheer brute force of product announced and an over the top ad campaign that found everything from the monorails to the signage at the westgate emblazoned with the words “hello google.”amazon’s presence was decidedly less intense, but the company did a solid job keeping up in terms of partner announcements. both companies leveraged the platforms of their partners to keep their respective assistants dominating the news cycles. sony, lenovo, lg and huawei all happily surrounded time to discuss google and amazon’s offerings. only samsung really stayed out of the conversation, because, well, bixby.we’re still at the beginning of all of this, but thus far, microsoft’s approach to the assistant feels fairly noncommittal. while it’s true that the company got a good footprint with regards to windows 10 pcs, the form factor really isn’t a natural one for voice as...