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target expands partnership with google on voice shopping, google express

target expands partnership with google on voice shopping, google express News Article With The full text news. The Resource Link is down the post and you can View this News Article in the source page.



target expands partnership with google on voice shopping, google express

target announced today an expanded partnership with google that, among other things, will allow consumers to shop target across the u.s. via google express, including by voice. the deal will also see the two companies working together more closely in the future in a number of areas, including the integration of target’s own payment card, redcard, into google’s shopping platform, support for store pick-ups via voice and more.the news follows a similar announcement from walmart in late august, which saw the retailer — amazon’s biggest rival — partnering with google on voice-based shopping. with the google home device, google represents these retailers’ best shots at finding a way into consumers’ homes in a market where amazon alexa-powered smart speakers now dominate.but target believes shopping by voice won’t necessarily be tied to an in-home device like the echo or google home.“who knows if these specialized devices will even exist in a few years’ time?,” says target’s chief information and digital officer mike mcnamara, somewhat optimistically. “or whether it’s a piece of software than runs on your tv or on your telephone.”he adds that most people will probably interact with the voice-shopping feature by way of google assistant on their smartphone — a feature google is also announcing today.already, people can shop by voice using a google home smart speaker or google assistant android tv, but in the near future, shopping via google assistant ...