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mcdonald’s begins testing mobile order & pay ahead of nationwide launch

mcdonald’s begins testing mobile order & pay ahead of nationwide launch News Article With The full text news. The Resource Link is down the post and you can View this News Article in the source page.



mcdonald’s begins testing mobile order & pay ahead of nationwide launch

mcdonald’s began testing mobile ordering and payments on wednesday in select u.s. markets – the first to receive the technology as part of a pilot test aimed at working out the kinks ahead of a full rollout across the u.s. and to other international markets by year-end.initially, mobile ordering is available in 29 restaurants in monterey and salinas, california, through the company’s mobile application. the test will then expand to 51 more restaurants in spokane, washington on march 20, mcdonald’s says.by q4 2017, mcdonald’s plans to have mobile ordering live in its 14,000 u.s. restaurants. in addition, 6,000 others in canada, the u.k., france, germany, australia, and china will also receive the technology by year-end, reuters noted.the mcdonald’s mobile app already allowed customers to browse the menu, check out the weekly deals, find nearby locations and more. but now it will begin to allow customers place orders and pay within the app, as well, as mobile ordering becomes more broadly available.its implementation of the technology is a bit different from its fast food rivals. after customers place their order and pay in the app, mcdonald’s uses geo-fencing technology to track the customer’s location, so their food is only prepared when they’re physically near the store. this will save the food from remaining under heat lamps for too long.the time savings this will ultimately produce for customers is questionable, however, as mcdonald’s has already mad...