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pandora premium could stoke demand beyond listeners

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pandora premium could stoke demand beyond listeners

top of the order:  going premium: pandora has been sending out invitations for a free trial of its new pandora premium on-demand music streaming service for a week now. it will be a while before we get any data from the company about how many subscribers sign up for the $10-a-month service, which is pandora’s attempt to stake a claim to an area of online radio already dominated by spotify, with 50 million paid subscribers, and apple music, with 20 million.pandora is banking on convincing a good portion of its 81 million listeners to move up from either the company’s free, ad-supported streaming service, or its recently launched pandora plus option. that version costs $5 a month and, while not an on-demand service, does give listeners the ability to replay songs and skip an unlimited number of songs. pandora has said it has 4.3 million pandora plus subscribers, and it will give those people six free months of pandora premium.with several music-listening options already available, some industry analysts are already looking at what kind of demand might be out there for another $10-a-month streaming service. according to a report from stan meyers, of piper jaffray, that demand is strong among some current pandora users. and it could also have an effect on whether pandora remains independent, or gets bought by a larger media company, as has been speculated about for the past year.meyers said a survey of current pandora users shows a “sizable pent-up demand” for pandora ...