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facebook now prioritizing friends' posts over news items

facebook now prioritizing friends' posts over news items News Article With The full text news. The Resource Link is down the post and you can View this News Article in the source page.



facebook now prioritizing friends' posts over news items

facebook has tinkered with the way your personal news feed serves up items in your account. as of jan. 11, it now prioritizes and places news and other items from people already in your network ahead of items from brands and publishers—never mind the potential importance of out-of-network news items.the social network will use its analytics to publish on an automated basis what it assumes its users would rather see; for example, a post about a friend’s trip to italy will get preferential treatment over, say, a coupon from the gap or a wall street journal news item about a change in u.s. immigration policy.a new-priority scenario like that one will happen because in the past, you as a user had “liked” a previous post from that friend and may not have commented before on immigration policy. facebook never forgets a “like,” a “ha ha,” a “sad” or any of the other interactive emoticons it offers for each interaction.this is all about assumptions based on facebook’s ranking algorithm. thus, the social network is now more heavily pre-editing the information it presents to you. it has done this previously but ranked news items from businesses, brands and media outlets in a more evenly distributed fashion with items from friends and family members.further readinguse preferences to keep news from pages comingthis change isn’t uncontrollable, however. facebook users need to know that this change can be altered by simply going into preferences and making sure they...