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wisconsin launches ad blitz to lure chicago 'disillusioned' millennials

wisconsin launches ad blitz to lure chicago 'disillusioned' millennials News Article With The full text news. The Resource Link is down the post and you can View this News Article in the source page.



wisconsin launches ad blitz to lure chicago 'disillusioned' millennials

fresh off its foxconn manufacturing plant win, wisconsin is taking aim at chicago’s millennial talent pool, with a marketing campaign designed to lure young skilled workers to move north of the border.the $1 million marketing blitz, which launched this week, uses social media, online advertising, and display ads on “l” trains and in chicago-area health clubs, restaurants and bars. the message is that wisconsin offers lower rents, shorter commutes and a better quality of life for millennials “disillusioned” by chicago.“we recognize that it is common for millennials to seek opportunities in urban areas such as chicago, but after a period of time many of them want to move away from the hassles of big-city living,” tricia braun, chief operating officer of the wisconsin economic development corp., said in a news release. “however, our research has shown that individuals living outside of wisconsin have a very limited perception of the opportunities — both career and lifestyle — that are available in our state.”ads popped up on the outside and inside of 15 cta brown line cars this week. in addition, posters went up at downtown chicago health clubs, while drink coasters deliver wisconsin’s pitch to millennials at restaurants and bars.wisconsin is hoping the brown line — which, along with the purple line, is one of only two cta lines that run through the loop but not through the city’s south or west sides — will reach the very specific target audience it...