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what is atlanta united doing right that the fire are doing so wrong?

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what is atlanta united doing right that the fire are doing so wrong?

something amazing happened, and instructive, after the super bowl this year. following the falcons' crushing, breathtaking collapse to lose to the patriots despite at one point leading by 25 points, i returned from houston to my home in athens, ga., for a night of drinking with some fellow sports fan friends. i had been expecting them to be crestfallen, even devastated, and they were: i can't fathom a worse way to lose to a super bowl, or, for that matter, a worse way to lose a pickup game with schoolchildren, or tic-tac-toe, or chutes and ladders.this was yet another kick in the head, probably the worst one, to atlanta sports fans, who have dealt with braves' postseason collapses, hawks' irrelevance, hockey teams bolting out of town and, most of all, the georgia bulldog's perpetual underachievement. but one of my friends, in his despair, still found some hope. he said something amazing. "at least our soccer team is going to kick ass," he told me.this is noteworthy, and jaw-dropping, for several reasons.• an american — from the south, no less — casually tossing off bar banter boasting of his favorite mls team's excellence.• an atlanta sports fan being optimistic about anything.• the successes of an mls team being seen as a balm for the failures of an nfl team.the most flabbergasting part about this: the mls team hadn't played a game yet.one month later, it was difficult to ignore what my friend was talking about. atlanta united, one of two mls expansion tea...