Candlelites

Everything from Everywhere

why the british army has taken a soft approach in its new campaign

why the british army has taken a soft approach in its new campaign News Article With The full text news. The Resource Link is down the post and you can View this News Article in the source page.



why the british army has taken a soft approach in its new campaign

the british army's new recruitment adverts emphasise tolerance and inclusion rather than heroism, adventure and military hardware as usual.the bbc's jonathan beale explains why the army decided for the first time on this approach in their campaign.